Course
Certified Digital Marketing Professional («DMIB»)
Course facts
- Understanding the basics of digital marketing
- Learning how to use AI tools to gain industry insights and develop clear marketing objectives
- Planning and implementing audience-focused content marketing strategies
- Understanding how to develop a social media strategy that turns followers into fans
- Using search engine optimisation (SEO) to make your website visible and user-friendly to more people
- Understanding all relevant paid search (PPC) techniques in Google Ads to drive the right traffic to your website
- Understanding all the ingredients for successful email marketing campaigns and continually growing your own newsletter subscriber base
- Learning project management techniques, applying agile thinking, enhancing creativity and sharpening strategic thinking
- Understanding the critical role of the customer journey and user experience (UX) in designing effective websites
- Understanding how to measure and continually improve campaign performance using Google Analytics 4
- Developing, planning and implementing coherent digital marketing strategies for organisations
Digicomp is the only authorized Digital Marketing Institute (DMI) partner in the DACH region, able to prepare you for the «Certified Digital Marketing Professional» exam in 5 days.
Through an interactive learning experience rich in feedback, you will not only learn theory, but will also be able to apply your new skills to your professional practice.
This course corresponds to level 5 of the European Qualifications Framework (EQF).
For more information, download the Digital Marketing Institute (DMI) brochure here.
Consists of the following modules
- Digital Marketing in the Era of AI
- Email Marketing
- Paid Search (PPC) and Display Advertising
- SEO (Search Engine Optimisation)
- Content Marketing
- Social Media Marketing
- Website Optimisation and eCommerce
- Professional Skills for Digital Marketers
- Analytics with Google Analytics 4 (GA4)
- Digital Marketing Strategy
The course introduces the various disciplines of digital marketing in ten modules of 3.5 hours each. We use the English syllabus of the Digital Marketing Institute to optimally prepare you for the three-hour multiple-choice exam to become a Certified Digital Marketing Professional. At the same time, we use Swiss examples, exercises, and case studies so that you can immediately apply what you have learned in your professional practice.
The Certified Digital Marketing Professional course is the ideal training for all those who:
- Want to update their classical marketing knowledge
- Are starting out or transferring into a career in digital marketing
- Are working towards a leadership position in digital marketing
- Want to get their business or company ahead
- Are working freelance and want to win their customers' trust
This course is an entry-level training and does not require any knowledge in digital marketing. General marketing knowledge and good English skills (B1 to B2 level) are an advantage.
The teaching language of the course is German, the courseware is in English, and the final exam is conducted in English.
Exam registration
The exam costs are included in the course price. Digicomp will register you for DMI membership. You can then schedule your online exam.
Exam format
The exam consists of a 3-hour online, closed-book test with 200 multiple-choice questions. You must score 60% or higher to pass. The exam must be completed within a maximum of 24 weeks from the beginning of the course (including retakes).
Retaking the exam
The exam can be retaken a maximum of two times. Each retake costs an additional EUR 60.
Certification
After passing the exam, you will receive an internationally recognized certificate from the Digital Marketing Institute as a «Certified Digital Marketing Professional».
Test your digital know-how with the Digital Diagnostic Tool. The course is suitable for anyone with fewer than 8 correct answers. After the quick assessment (12 questions), you will receive access to a longer assessment, the results of which you can discuss with the Trainer if you wish.