Advertising with Google Ads («GO2»)

• Introduction and basics
• How does a search engine work? Which search engines are there besides Google?
• Auction, quality factor, click rate and co: The introduction to Google's ad system
• Ads in Google Search, Google Display Network, Google Shopping, YouTube
• Keyword research incl. practical instructions with concrete examples 
• Campaign structure, keywords, ad texts, ad extensions
• Strategies and objectives
• Conversion tracking and performance measurement
• Introduction to analysis with Google Analytics and Google Data Studio
• Introduction Mobile, E-Commerce

This course is designed for individuals who wish to undertake and professionally implement operational communication and marketing responsibilities in the field of digital advertising.

• Access to an Ads account is required. Please create one before the course.
• Basic understanding of digital marketing is an advantage.

Please bring your own laptop.

You can use your laptop to store what you have seen and learned during the course and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.