Course
digicode: SEO
SEO for Beginners
Course facts
Download as PDF- Understanding how to make your website more discoverable in traditional search engines and AI-powered search systems – including how search engines work and key SEO and GEO fundamentals
- Knowing how to implement search engine optimization strategically and sustainably to attract qualified visitors, leads, and new customers through organic and generative search results
- Building a sound, practical foundation to improve the visibility of your own website in the long term, in a data-driven and independent manner
- Gaining insight into related disciplines such as search engine marketing (SEM), web analytics, and performance measurement to leverage cross-channel synergies effectively
- Using artificial intelligence (AI) strategically to analyze, optimize, and create SEO- and GEO-relevant content
1 SEO & Search Engines
- Introduction to SEO and Generative Engine Optimization (GEO): Goals, Distinctions, and Interactions
- Search engines today: Google, alternative search engines, and AI-powered search systems
- Crawlers, bots, spiders, and AI parsers: How search engines and generative systems crawl, understand, and evaluate websites
2 SEO Strategy
- Five phases of online marketing
- Holistic approach: SEO, SEA, CRO, SMO, and more
- The right strategy for every objective
- Traffic: Increasing visitor numbers
- Branding: Increasing brand awareness
- Conversions: Lead generation, e-commerce sales
- Metrics: Defining KPIs and making measures quantifiable
3 Keyword Research
- Finding the right search terms
- Tools for keyword research
- Competition: How and where your competitors are represented in search engines
4 Inclusion in search engines
- Manual and automatic submission
- What is an XML sitemap?
- Google Search Console
5 On-Page SEO
- Technical factors: Page and link structure, meta tags, images, keyword density, title tags, etc.
- Duplicate content and how to avoid it
- Implementing optimization: WordPress, TYPO3, and e-shops
- Writing for search engines
- AI tools for on-page SEO
- Specific optimizations for AI search
6 Link building / Off-page SEO
- Natural link building
- What to look for in backlinks
- Social media and web directories, videos, and SEO
- Google My Business
- AI tools for off-page SEO
7 Tracking and Tools
- Google Analytics: Introduction
- Key metrics: Number of page views, unique visitors, time on site, bounce rates
- Using Google Analytics for SEO and marketing
Impulse sessions, practical applications, breakout sessions / individual work and group work
This course is aimed at webmasters, web developers, businesses, and individuals who run their own websites and want to improve their visibility in search engines.
Employees of companies who have been tasked with optimizing their websites, as well as participants who wish to develop a basic understanding of the subject matter so they can support and coordinate web optimization projects.
Experience using the internet and conducting searches via search engines, online literacy, and a basic understanding of marketing. Having your own website where you can apply what you’ve learned, as well as a Google Analytics account, is a plus.
Please bring your own laptop.
You can use your laptop to store what you have seen and learned during the course and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.