Google Analytics 4 (GA4) – Basic («GA4»)

• Explanation of new GA4 data model
• Use and advantages of a tracking concept
• Learn the difference between Universal Analytics and GA4
• Understand and be able to use new tool interface
• Performing own analyses with the analytics hub
• Get to know further Google tool possibilities

Mix of theory and practical exercises

This course is aimed at digital marketing professionals as well as operators of their own website. Newcomers who want to learn the new way of web analytics are also welcome in the course.

A Google Analytics account is a requirement. Please create this account before the course. The Analytics account will not be set up in the course itself. You will work in your own account during the course. Your own website or company websites for optimization are appreciated. Basic marketing knowledge is an advantage.

Please bring your own laptop.
You can use it to save what you have been shown and learned directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after course registration.