Course
digicode: GA4
Google Analytics 4 (GA4) – Basic
Course facts
Download as PDF- Analyzing user behavior and website performance independently
- Understanding tool settings and adjusting them independently
- Understanding and interpreting Google Analytics metrics
- Using the Analytics Hub for in-depth analysis
- Introduction to Google Analytics 4 (GA4)
- Tracking Concept: From business goals to KPIs – how to derive measurable metrics from business goals (e.g., leads, purchases, inquiries)
- Navigation and structure of the GA4 user interface
- Interpreting standard reports
- Your own exploratory analyses
- Understanding key metrics and dimensions
- Getting to know other Google tools and integration options
The course content is delivered through a balanced mix of theory and hands-on exercises. You’ll work directly in your own Google Analytics account and immediately apply what you’ve learned to your own questions and daily work.
This course is aimed at:
- Digital marketing professionals
- Marketing managers
- Website operators
- Content managers
- E-commerce managers
- Beginners in web analytics
People with no prior experience in analytics are also welcome.
You must have your own Google Analytics account. Please set one up before the course begins. The Analytics account will not be set up during the course. You will work in your own account during the course.
It is recommended that you have your own website or a company website to use for optimization. Basic marketing knowledge is helpful.
Please bring your own laptop.
You can use it to save what you have been shown and learned directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after course registration.