Course

Professional text and keyword optimization for search engines («TXTKEY»)

Learn how your customers search in the search engines, which terms represent your competitors in the search engines and how to carry out a professional keyword research and write relevant texts.

Duration 1 day

Price 750.–

Course documents Digital handouts

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Course facts

Key Learnings

Knowing the type of search your potential customers make in the search engines
Knowing the keyword coverage of the competition in the search engines
Carrying out professional keyword research
Improving the visibility of your website for important search terms independently
Learning in a practical way based on your specific examples
Creating texts that meet the requirements of search engines
Contributing to better search engine visibility for your website
Using interesting content as a source of links to your website (backlinks) to improve your search engine rankings
Learning practical tools to help you optimise your texts

Content

If you want to be found on the web, you have to be at the top of the search results. But what are your customers looking for and which terms do they use? And: A top position is no longer enough. If the visitor does not get what he was looking for on your website, he will be gone within seconds.

In order to reach your customers via search engines and on your website, you need to know the problems and needs of your potential customers. Professional keyword research will help you.

Morning

1 Analyze and find keywords

Tools and ways to find keywords
keyword brainstorming
Understand the search intention of your customers
Integrate known search queries
Find synonyms and combinations

2 Analyze competitors

Tools to analyze the competition
Which terms are used to find competitors?
Analyze competitor density

3 Evaluate keywords

Determine keyword efficiency
Clean up keyword list

4 Use of keywords

Classification of own offers
Use of keywords for current content

5 Evaluation and optimization

Tools for control and evaluation
Regular success monitoring
optimisation possibilities

Afternoon

1 Introduction for editorial offices and shop operators

Writing for the search engines
Writing for website visitors
Interesting content as a source for backlinks

2 Lab: Creating your own keyword list

3 Use of the keywords in the text

Text Structuring and Semantics
Text quantity and keyword density
Meaningful headlines
Powerful Google Snippets

4 Structured Writing

Preparation of the content
copy for editing

5 Lab: Writing your own optimized text

6 Tools for text optimization

Target audience

Marketing experts, business and private people who operate a website and want to increase their search engine findability for relevant search terms; employees of companies who have been commissioned with website optimisation, as well as participants who want to develop a basic understanding in order to be able to accompany and coordinate web optimisation projects.

Requirements

Experience in dealing with the Internet and search engines, online affinity and enjoyment in writing texts. Previous participation in the following courses is an advantage:

1 day

Basel, Berne, Geneva, Lausanne, Virtual Training, Zürich

CHF

750.–

1 day

Basel, Berne, Geneva, Lausanne, Zürich

CHF

850.–

Additional information

Please bring your own laptop with you.

You can use it to store what you have seen and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.

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