Course

SEO for Advanced Users («SEO2»)

In this course you will learn which technical and content factors are actually important and how continuous SEO monitoring works. Using examples and your website, we will show you which strategies and tactics are effective.

Duration 1 day

Price 850.–

Course documents Digicomp courseware

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Course facts

Key Learnings

Deepening your knowledge of Search Engine Optimisation
Deepening your knowledge of AI tools and assistants and how to best integrate them into SEO projects
Becoming familiar with Google updates
Understanding tactics in concrete application
Budgeting and planning advanced SEO projects
Planning and implementing in combination with advanced digital marketing
Measuring and monitoring (KPI's in SEO)
Gaining an insight into related disciplines such as Search Engine Marketing (SEM) and Web Analytics to identify and leverage synergies
Understanding how to stay up to date

Content

1 Important notes on Google updates

Content vs. technology: what new features do I need to be aware of?
User Signals
B.E.R.T., DwellTime

2 Structured data

Introduction, use cases, tools and testing
What is schema.org
Stumbling blocks, hints
Voice Search and its influence

3 Search Engine Optimization with AI

Learn about the tools that can help
Optimization with the help of tools

4 Google Search Console

Use cases
Concrete tips and tricks

5 Seobility / Sistrix / Tools

Which tools do you need, how do they work
Competitive keyword ranking
Strategies and tactics

6 SEO as a project

Budget and project management
Continuous improvement
Key figures, KPI

7 Insight Search Engine Marketing (SEA) and Web Analytics

Methodology & didactics

Impulse parts, practical applications, breakout sessions / individual work as well as group work

Target audience

This course is aimed at marketing managers, small and medium-sized entrepreneurs, webmasters and agency owners, sales managers and independent professionals.

Requirements

Having your own website where you can apply what you have learned and other analysis tools is an advantage. Attendance of the following course or equivalent knowledge:

1 day

Basel, Berne, Geneva, Lausanne, Virtual Training, Zürich

CHF

750.–

Additional information

Please bring your own laptop
You can use it to save what you have been shown and learned directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.