Course
SEO for Advanced Users («SEO2»)
Course facts
- Deepening your knowledge of Search Engine Optimisation
- Deepening your knowledge of AI tools and assistants and how to best integrate them into SEO projects
- Becoming familiar with Google updates
- Understanding tactics in concrete application
- Budgeting and planning advanced SEO projects
- Planning and implementing in combination with advanced digital marketing
- Measuring and monitoring (KPI's in SEO)
- Gaining an insight into related disciplines such as Search Engine Marketing (SEM) and Web Analytics to identify and leverage synergies
- Understanding how to stay up to date
1 Important notes on Google updates
- Content vs. technology: what new features do I need to be aware of?
- User Signals
- B.E.R.T., DwellTime
2 Structured data
- Introduction, use cases, tools and testing
- What is schema.org
- Stumbling blocks, hints
- Voice Search and its influence
3 Search Engine Optimization with AI
- Learn about the tools that can help
- Optimization with the help of tools
4 Google Search Console
- Use cases
- Concrete tips and tricks
5 Seobility / Sistrix / Tools
- Which tools do you need, how do they work
- Competitive keyword ranking
- Strategies and tactics
6 SEO as a project
- Budget and project management
- Continuous improvement
- Key figures, KPI
7 Insight Search Engine Marketing (SEA) and Web Analytics
Impulse parts, practical applications, breakout sessions / individual work as well as group work
This course is aimed at marketing managers, small and medium-sized entrepreneurs, webmasters and agency owners, sales managers and independent professionals.
Having your own website where you can apply what you have learned and other analysis tools is an advantage. Attendance of the following course or equivalent knowledge:
Please bring your own laptop
You can use it to save what you have been shown and learned directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.