Course

Digicomp Code H32371

Employer Branding («H32371»)

Develop your employer brand in a targeted manner. Learn the steps for convincing employer branding from experts and exchange ideas with other participants. Take advantage of practical recommendations for action and best practice examples.
Duration 1 day
Price 960.–
Please note:  This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.
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Course facts

  • Receiving concrete recommendations for action and knowing the most important steps to take in order to set up the employer branding project professionally
  • Developing your own topics and fields of action and discuss them with the other participants
  • Benefitting from the expert's know-how and many best-practice examples
 1 A few hypotheses to get you started:
  • 1st hypothesis: employer brand = excellent employer
  • 2nd hypothesis: Employer brand = Employer branding campaigns
  • 3rd hypothesis: Employer brand = Attractive employer
2 From the product brand to the employer brand
  • Brand approaches at a glance and the essentials
  • What an employer brand really is
  • Between employer image and brand awareness
3 The concrete steps to your employer brand
  • Target group, competition and employer image analysis
  • Development of core identities and
  • The path to the employer value proposition
  • Identifying the brand benefits and attractiveness factors
  • Positioning and employee value proposition, but how?
  • Develop and define tonality and brand image
4 Translating the employer brand into HR marketing and recruiting
  • Consistent employer brand communication, but how?
  • Translating the employer brand into HR marketing tools
  • Translating the employer brand into recruiting tools
5 Employer branding, but forgetting the employees?
  • Outward-facing vs. inward-facing employer communication
6 Best practices Expert impulses, case studies, recommendations for action, checklists This course is aimed at management representatives, HR managers and project managers responsible for employer branding. There are no formal requirements for participation in this course. We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.

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