Course
H32371
Employer Branding («H32371»)
Develop your employer brand in a targeted manner. Learn the steps for convincing employer branding from experts and exchange ideas with other participants. Take advantage of practical recommendations for action and best practice examples.
Duration
1 day
Price
960.–
Please note:
This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information
This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.
Course facts
- Receiving concrete recommendations for action and knowing the most important steps to take in order to set up the employer branding project professionally
- Developing your own topics and fields of action and discuss them with the other participants
- Benefitting from the expert's know-how and many best-practice examples
- 1st hypothesis: employer brand = excellent employer
- 2nd hypothesis: Employer brand = Employer branding campaigns
- 3rd hypothesis: Employer brand = Attractive employer
- Brand approaches at a glance and the essentials
- What an employer brand really is
- Between employer image and brand awareness
- Target group, competition and employer image analysis
- Development of core identities and
- The path to the employer value proposition
- Identifying the brand benefits and attractiveness factors
- Positioning and employee value proposition, but how?
- Develop and define tonality and brand image
- Consistent employer brand communication, but how?
- Translating the employer brand into HR marketing tools
- Translating the employer brand into recruiting tools
- Outward-facing vs. inward-facing employer communication