How do you really use your marketing budget efficiently? How much SEO is most effective at what point in time? How do you optimally use this leverage effect in digital marketing? What do communication managers have to consider and which tools can help?
In this course, we give you the knowledge, tools, and methods to successfully promote your company, your product, your brand or your service with this method and to achieve top rankings on Google. By using this method you can recognize and use synergies in the interdisciplinary Search Engine Marketing (SEM) environment. Each participant analyses their own web presence and carries out a competitor analysis. They set themselves quarterly targets and work out an optimization strategy in order to be able to start directly with it back at the workplace.
1 Refresh search engine optimization (SEO)
2 How do you efficiently find OnPage SEO vulnerabilities?
3 Search engine optimization with the pyramid method
4 Practical workshop
5 Success with SEO project management
6 Performance measurement and lessons learned
This course is targeted at employees from communication and marketing departments, content marketing managers and e-commerce and web project managers.
Experience in marketing in general. You know the SEO basics, terms and relevant measured values that are valuable for you. Basic knowledge of digital marketing is mandatory. You should have knowledge of the following two courses, as this course is based on them:
Please bring your own laptop with you.
You can use it to store what you have seen and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.