Visualize and Present Strategies («H32373»)

1 From strategy to communication: that's what people talk about

• The journey is the reward: roadmap for successful strategy selling
• The strategy's journey from head to paper: what message do you want to get across?
• Picture beats text: A picture is worth a thousand words
• See, understand, present, explain: There is a story behind every strategy
• Facts TELL. Stories SELL: From data telling to visual storytelling
• Storytelling instead of telling fairy tales

2 Strategy visualization

• Methods and elements of visualization: form follows strategy
• The classics: PowerPoint and co.
• The new normal: presenting in a video call
• Modern tools: diagrams, strategy maps, Miro, collaboration tools, etc.
• It can also be multimedia: Audio, video, napkin sketches
• Tools and apps for simple visualization

3 Visual storytelling

• How to successfully convey your strategy
• The strategy pitch
• The basic structure (patterns) of successful stories
• Learning from the startup community, culture and success factors of startups
• Forms of strategy presentation

4 Workshop: Visualizing and presenting your own strategy

• Practical part with development of your own strategy
• Visualizing your strategy: choosing the right tool
• Dramaturgical planning.
• In this part, you will develop 10 basic slides for your visual strategy storytelling
• Professional feedback from the trainer and the group

5 Your presentation!

• Practice your own strategy pitch
• Professional feedback and live sketched ideas for optimizing your visual storytelling

You will develop your own strategy and present it at the end.

Alternating impulse contributions, discussion, individual and group work and use of video tools.

This course is aimed at specialists and executives, managers, managing directors, product managers, innovation managers and employees from strategy departments and management consultancies.

There are no formal requirements for participation in this course.

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.