The Psychology of Digital Change («H32512»)

1 Fundamentals and Impact of Digitalisation on People 

• Consequences and effects of digitalisation on people
• Interests, motivations and digital affinity
• Typical emotions and how they arise
• What fears and challenges are your employees facing?
• Coping strategies for digital stress
• Avoiding reactance: maintaining freedom and self-determination

2 Digital Reflection through Practical Examples 

• Challenges of digital transformation in your own daily work
• Recognising and classifying decision-making and behavioural patterns
• Typical resistance to digital change
• Identify your own specific resources to support digital change
• Discuss possible solutions based on your own case studies

3 Transition to digital-affine ways of thinking and acting 

• Learning and unlearning: How old experiences can hold us back
• Two-system theories: Intuition versus consciousness
• Limits of objectivity: How our thoughts change our reality
• How stable are our patterns of thought and action? 
• Neuroplasticity of the brain: The conditions for mental adaptability
• Tips and tricks for developing and reinforcing new, digital-savvy behaviours

Impulse contributions, group and individual work, discussion in plenary, case studies, processing of case studies from practice

This course is aimed at specialists and managers from IT, Research and Development, HR, Strategy, Business Development, Management, Consulting and all those who want to position themselves as change agents in the context of digital transformation.

There are no formal prerequisites for this course.

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.