Course

Professional Concept Work («H32072»)

Master concept development: create convincing, structured concepts, clarify orders effectively and present in a targeted manner. Use practical tips, checklists and best practices to avoid classic mistakes.
Duration 2 days
Price 1'800.–
Please note:  This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.

Course facts

Key Learnings
  • Learning what makes convincing concepts
  • Knowing which approach is effective for creating concepts
  • Understanding why clarifying the brief is an early success factor for any professional concept development
  • Learning how to develop concepts – from the «quick draft by tomorrow» to the «major concept development over several months»
  • Learning to visualize important things
  • Knowing how to convey the greatest possible benefit to your own target groups
  • Knowing which «classic» mistakes to avoid at all costs
Content

1 Introduction to professional concept development

  • Quality criteria for professional concepts and decision templates
  • Initiating projects with decision templates
  • Using a tried and tested process model

2 Clarifying tasks and goals effectively

  • Clarifying and analyzing top-down assignments
  • Convincing with bottom-up ideas
  • How to obtain a written assignment
  • Defining and involving stakeholders

3 Researching information in a targeted manner

  • Quality criteria for researched figures, data and facts
  • Sharpening the view of stakeholders on the topic

4 Develop concepts as decision templates

  • Identify starting points for the target concept
  • From the rough concept to the detailed concept
  • Working out decision alternatives
  • Finding the appropriate structure and level of detail
  • Define hard economic and soft qualitative evaluation criteria

5 Target group-oriented argumentation

  • Finding suitable benefit arguments for different target groups
  • Using facts and emotions to argue precisely for different target groups, e.g. board members, middle management and employees
  • Justify the strategic relevance

6 Creating convincing presentations

  • Visualize the structure of the presentation with storyboards
  • Create a suspenseful arc with a suitable story
  • Structure your presentation with the «leitmotif» as a storyline
  • Present effectively with key messages and visualization

7 checklists with practical tips - best practices

  • Checklist: Keeping time pressure under control
  • Checklist: Possible applications of AI in concept work
  • Checklist: Avoiding pitfalls and stumbling blocks - increasing chances of approval
  • Checklists: Visualization, writing rules, review questions at the end
Methodology & didactics

Technical impulses, case studies and group work, conceptual work on topics brought along, best practices, intensive exchange of experience, workshop atmosphere.

Bring your own presentation sequence (max. 5 charts) and e.g. your own letters, e-mails and/or decision templates (max. 2-3 pages) to practise on.

Target audience

This course is aimed at specialists from all areas and managers at all levels; anyone who wants to make their conceptual work on strategic and operational future issues more professional.

Requirements

There are no formal requirements for participation in this course.

Additional information

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.

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Choose your date

5
Jun
2025
6
Jun
2025
Virtual Training
German
Timetable
Guaranteed to take place. Only 7 days left until the start! Register now!
CHF 1’800.-
exkl. 8.1% Mwst.
Guaranteed to take place. Only 7 days left until the start! Register now!
CHF 1’800.-
exkl. 8.1% Mwst.
29
Sep
2025
30
Sep
2025
Virtual Training
German
Timetable
Guaranteed to take place.
CHF 1’800.-
exkl. 8.1% Mwst.
Guaranteed to take place.
CHF 1’800.-
exkl. 8.1% Mwst.
27
Oct
2025
28
Oct
2025
Virtual Training
German
Timetable
CHF 1’800.-
exkl. 8.1% Mwst.
CHF 1’800.-
exkl. 8.1% Mwst.
16
Dec
2025
17
Dec
2025
Virtual Training
German
Timetable
CHF 1’800.-
exkl. 8.1% Mwst.
CHF 1’800.-
exkl. 8.1% Mwst.
2
Feb
2026
3
Feb
2026
Virtual Training
German
Timetable
CHF 1’800.-
exkl. 8.1% Mwst.
CHF 1’800.-
exkl. 8.1% Mwst.
4
May
2026
5
May
2026
Virtual Training
German
Timetable
CHF 1’800.-
exkl. 8.1% Mwst.
CHF 1’800.-
exkl. 8.1% Mwst.
24
Aug
2026
25
Aug
2026
Virtual Training
German
Timetable
CHF 1’800.-
exkl. 8.1% Mwst.
CHF 1’800.-
exkl. 8.1% Mwst.
Next date
5
Jun
2025
6
Jun
2025
Virtual Training
German
Timetable
Guaranteed to take place. Only 7 days left until the start! Register now!
CHF 1’800.-
exkl. 8.1% Mwst.
Guaranteed to take place. Only 7 days left until the start! Register now!
CHF 1’800.-
exkl. 8.1% Mwst.