Lucia Yapi is a Google Trainer who has worked in search engine marketing for almost 20 years. At Google Switzerland, she supported companies and agencies in creating and optimizing Google Ads campaigns. Today, with her company Yapi Web GmbH, she primarily supports Swiss SMEs in setting up and using the most important Google products.
She has been teaching digital marketing strategy, SEO, and Google Ads and Google Analytics for over 10 years, holds a federal certificate as a course instructor, and is known for her practical and humorous teaching style.