Alex Schoepf, ETH/BWI, is a marketing automation expert, lecturer, and author of «More business success with marketing automation». Various sales and marketing positions in small departments of large industrial companies with small budgets and start-up character. Unique digital combination: curious, analytical and result-oriented, early adopter of new marketing technologies. With his many years of experience in product, change management and marketing, he achieves better sales and marketing results faster for SMEs. He has evaluated more than thirty marketing automation systems and worked with more than ten.