Course
TECSEO
Technical Search Engine Optimization (SEO) for Advanced Users («TECSEO»)
Do you already know the basics of search engine optimization and are familiar with the various ranking factors? Then it's time to move on to the technical implementation and analysis of your domain. Find out how to do this here.
Duration
1 day
Price
850.–
Course facts
- Deepening knowledge in the field of search engine optimization (SEO)
- Getting to know technical ranking factors and tools from practice and how these can best be used for your own purposes
- Contributing your own questions through the practice-oriented approach
In this course you will learn how to test your website for ranking potential in the context of technical factors. You will learn about tools that are particularly helpful for optimization.
1 Overview of SEO
- What role SEO plays for your marketing
- How search works and how pages are indexed
- What technical ranking factors exist
2 Crawling and indexing
- What control elements are there and how can indexing be influenced
- Control elements robots.txt, XML sitemap, meta tag robots
3 Duplicate content
- How does duplicate content arise (causes) and how can it be avoided (recommendations)
- Identification of duplicate content (e.g. parameter URLs, filter navigation, same product in different categories, pagination)
- Tools and solutions for different scenarios (noindex, canonical and redirects)
4 Multilingualism
- What does the multilingualism of your domain mean for the ranking
- Language targeting with hreflang
5 Loading times
- What impact do loading times have on your search engine ranking
- Testing and optimization
6 Structured data
- Tagging your data with schema.org
- Introduction, use cases, tools and testing
7 Google Search Console
- Registering and verifying your website
- Analysis, troubleshooting and optimization potential
- Evaluation of search queries and monitoring
Webmasters, web developers, web designers, SEO-advanced marketing staff and project managers as well as anyone who wants to deepen their know-how in the field of SEO, gain an insight into the practice and is involved in the technical development of a website
Experience in using the Internet and search engines in particular. Basic knowledge of search engine optimization and a technical understanding. Familiarity with web technologies such as HTML, CSS and JavaScript. This corresponds to the level of knowledge according to the following courses: