Course
Neuromarketing with a Purpose («NEUROM»)
Would you like to optimize your communication, your texts and your advertising impact? Are you an SME and reliant on resource-saving options? This course will give you plenty of ideas for your everyday marketing and communication work.
Duration
1 day
Price
850.–
Course documents
Digital Courseware
Info:
Please bring your own laptop.
Course facts
- Better understanding of your own customers and employees
- Knowing how to appeal to customers emotionally and thus achieve significantly more impact
- Using the experience of neuroscience with practice in marketing, communication and sales
- What is neuromarketing and how do people “work”?
- Why do we buy what we buy and what does this have to do with our subconscious?
- The four approaches to the brain - lots of potential in everyday communication
- Price psychology – not all prices are the same
- Neuromarketing is the combination of different disciplines: marketing, communication, knowledge of human nature and science
- Emotions vs. numbers, data, facts – why your image brochure is probably “boring”
- Image and color worlds in communication – why certain images put off your customers on your website every day
- Sales texts on websites and in brochures: utilize the potential
- Performance vs. impact – what it's really about
- Communicating meaning – why the “why” changes so much