Course

Digicomp Code H32035

Personnel Marketing & Recruiting («H32035»)

Stay at the forefront of recruitment marketing.Discover the latest trends and best practices for effective recruiting and employer branding.Develop customized solutions for your company's success.
Duration 2 days
Price 1'800.–
Please note:  This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.
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Course facts

  • Receiving training with interesting practical examples
  • Knowing how to develop and continuously optimize particularly successful employer branding, personnel marketing and recruiting activities in the company
  • Developing target-oriented recruiting solutions for your own company-specific tasks
 1 Mega trends in recruiting and HR marketing
  • Fresh top tips for career websites, mobile recruiting, active sourcing, recruiting events, employer rankings, online job ads, social media recruiting, social networks and much more.
  • Effective employer branding, HR marketing and recruiting videos
  • Referral management, guerrilla recruiting, viral recruiting
  • Defining, emotionalizing and successfully recruiting target groups
  • Applicant preferences: recruiting young potentials, experienced top performers and generations Y and Z
  • Successful recruiting in difficult starting situations, adverse conditions, sought-after candidate groups and bottleneck staff (developers, nurses, engineers, STEM professions, etc.)
2 Employer brand: Attractive, lived reality
  • Developing a labor market strategy and target employer image
  • Employer branding and employer brand management done right
  • Recognize and use unique selling points (EVP - UEVP)
  • Polarize: Attract the right people, repel the wrong ones
  • Candidate experience: The first impression counts! The last one stays!
  • Strengthen the employer brand: Making a sustainable contribution to the employer brand
  • Authenticity: The role of leadership, corporate culture, purpose and values
3 Recruitment 4.0: Top recruiting examples
  • 100 ideas for recruiting and HR marketing
  • Practical examples: best practices and worst cases
  • Optimizing your own recruiting and HR marketing campaigns
  • Review portals: managing Kununu, Glassdoor etc.
  • Arguments for internal company persuasion
  • How to develop recruiting ideas within the company
  • Optional: Developing creative recruiting ideas for the initial situations and target groups brought in by participants
4 Controlling employer brand, HR marketing and recruiting
  • «Measure and manage»: Definition of goals and success metrics
  • Check feasibility, monitor and measure success
  • Making statements about the cost-effectiveness and impact of measures
 Expert impulses, case studies, videos, small group work, exchange of experiences, discussion This course is aimed at specialists and managers from HR management, HR marketing, recruiting and marketing as well as other people responsible for recruiting new employees. There are no formal requirements for participation in this course. We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.

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