Course

Digicomp Code H32554

Diversity, Inclusion and Purpose in Employer Branding and Recruiting («H32554»)

Increase your success through diversity, inclusion and purpose: Learn how to integrate diverse teams, increase employee satisfaction and create an attractive employer brand.
Duration 1 day
Price 960.–
Please note:  This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.
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Course facts

  • Understanding the importance of diversity, inclusion and purpose for the company's success
  • Understanding the connection between these topics as a basis for employee satisfaction and retention
  • Knowing the role of these topics as a tool for employee recruitment
  • Knowing the advantages of diverse teams
  • Knowing the role of ecologically, economically and/or socially responsible action and positioning in the labor market
  • Knowing the importance of purpose for creating an attractive and successful corporate and employer brand
  • Learning about the benefits of a diversity, inclusion and purpose strategy
  • Learning how to implement the topics of diversity, inclusion and purpose in a credible and comprehensible way
  • Learning what needs to be considered when communicating diversity, inclusion and purpose
  • Learning why diversity, inclusion and purpose are important factors in employee retention and recruitment
 1 Diversity
  • Working with diverse teams as a competitive advantage on the labor market
  • The diversity of elements such as origin, gender, age, ethnicity or sexual orientation of employees and managers as success factors for employee satisfaction and retention
  • The importance of internal and external communication of diversity and purpose
  • The relevance of holistic diversity management, including the topic of inclusion
2 Inclusion
  • The active inclusion of diverse employees, specialists and managers as an employer and company advantage
  • The connection between inclusion and diversity as the basis for employee satisfaction as well as employee retention and recruitment
  • The importance of inclusion as a success factor for HR, recruiting and personnel marketing
3 Purpose
  • Giving meaning to employees, work and the workplace as an employer
  • Purpose as the economic, ecological and/or social responsibility of companies
  • The raison d'être and raison d'être of employers and companies from an employee perspective
  • The harmony of responsible action and economic goals as a competitive advantage
4 Diversity, inclusion and purpose
  • As common success factors on the labor market - and especially in view of the current employee market
  • By increasing knowledge, broadening horizons, promoting innovation and employee satisfaction
  • Through an attractive employer brand and a positive corporate image
 Expert input, discussion of dos and don'ts on diversity, inclusion and purpose, group and individual exercises, best-practice examples from the field and checklists for implementing diversity, inclusion and purpose in companies This course is aimed at specialists and managers from the fields of HR, People & Culture, Recruiting and Employer Branding as well as department, division and team managers, business and corporate management. There are no formal requirements for participation in this course. We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.

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