Course
digicode: H42183
Master Class Marketing & Sales Analyst
Course facts
Download as PDF- Analyzing and processing data to understand customer behavior and make fact-based decisions
- Discovering areas of application for AI (from personalization to lead scoring) and planning successful projects using practical methods
- Mastering storytelling and visualization to effectively communicate analysis results
- Getting to know various tools and decision-making aids for your own tech stack
The Master Class consists of the following four courses, which build on one another, as well as an exam:
1 Marketing & Sales Analytics: Strategies and Tools
- Understanding data-driven transformation in the enterprise
- Data skills for marketing & sales
- First steps toward a successful marketing & sales analytics strategy
2 Marketing & Sales Analytics: Tracking Strategies and Data Preparation
- Data-based management in marketing & sales
- ETLV and data collection (online & offline)
- Data sources and data types
- Platforms and classification
- Data quality, integration, and tools
3 Analysis and Visualization of Marketing & Sales Data
- Gaining insights from marketing & sales data
- Planning and creating dashboards
- Practical Assignment: dashboard design – bringing your dashboard to life
- Practical Assignment: dashboard implementation
4 Market Intelligence with AI: Selecting Use Cases & Tools, Planning Implementation
- Application areas & idea generation
- Evaluation & prioritization
- Planning implementation
5 Exam: Master Class Marketing & Sales Analyst
- E-exam
- Practical exam
Consists of the following modules
- Marketing & Sales Analytics: Strategies and Tools
- Marketing & Sales Analytics: Tracking Strategies and Data Preparation
- Analysis and Visualization of Marketing and Sales Data
- Market Intelligence with AI: Selecting Use Cases & Tools, Planning Implementation
- E-exam: Master Class Marketing & Sales Analyst
Your training is designed as a varied, part-time learning journey. Live training sessions with experienced experts are combined with digital self-study modules, hands-on exercises, and interaction within the learning community. This allows you to flexibly build new knowledge, deepen your understanding together with others, and directly apply it to specific challenges in your day-to-day work. Practical coaching sessions help you apply what you’ve learned in a sustainable way within your company. Your learning journey takes approximately 4 months.
This Master Class is designed for all marketing and sales professionals who want to make effective use of data and AI in their day-to-day work, particularly:
- Marketing managers
- Online marketers
- Growth managers
- Sales managers
- Sales directors
- Digital marketers
- Customer experience managers
- E-commerce managers
- Product managers
- Data analysts
- Data scientists
- Business analysts
- Decision-makers
- CEOs
- and many more
There are no formal requirements for participating in this training.
The exam takes place online. All sections can be completed conveniently from home or the office within a specified time frame. It is divided into two components that can be taken at separate times:
Digital knowledge test: A selection of 20 questions covering the content of the program’s four required courses.
Presentation (online): Presentation of a topic developed within the context of training for a learning project of your choice.
We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.