Course

Sustainable Digital Business Models for Products and Services («H32505»)

Develop digital & sustainable business models: Design innovative products/services using practical methods to meet customer needs and position your business competitively and sustainably.

4.416 Ratings

Duration 2 days

Price 1'800.–

Please note: This is a reseller course and as such excluded from any discounts (excluding promo codes).

Course information This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.

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Course facts

Key Learnings

Developing practical solutions for the successful development of digital, sustainable product business models within the company
Positioning as a future-oriented and responsible company by focusing on sustainability and the use of digital solutions
Understanding and using the right digital business model development tools for your company
Managing the entire business model development process from product idea to implementation and marketing
Addressing customers more individually and responding better to their wishes through the use of digital technologies and the integration of sustainability aspects
Gaining a practical overview of business model methods and tools, with concrete work aids and valuable tips for implementation in day-to-day work

Content

1 Trends and future opportunities of digitisation

Identification and analysis of megatrends and technology trends
Best practices for sustainable digital products and their future relevance
Managing digital change in the organisation, cultural change in the workplace
Digital service offerings, use of artificial intelligence

2 Sustainability as a success factor for digital products and services

Integrating sustainability into existing and new business models
Strategies for communicating and positioning sustainable products and services

3 Develop digital business models systematically

Generate and select/prioritise ideas for digitised products and services
Ensure customer focus with modern methods, e.g. design thinking, open innovation
Proven steps to a successful digital business model, e.g. 4 W's model, Blue Ocean
Combination of business models with a focus on sustainability

4 Develop, implement and commercialise business models

Visualise the business model using the Digital Business Transformation Canvas
Iterative implementation process with test and re-design phases
Disruptive digital sustainable business models
Successful marketing of digital offerings

5 Hands-on workshop «Digital and sustainable»

Application and transfer of content into practice
Development of concrete practical solutions

Methodology & didactics

Keynote speeches supplemented by group work, case studies, moderated exchange of experiences, best practices. Interactive practical workshop for immediate implementation.

Target audience

This course is aimed at professionals and managers in product management, marketing, sales, business development and product development.

Requirements

There are no formal prerequisites for this course.

Additional information

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.