Course

Digicomp Code H32505

Sustainable Digital Business Models for Products and Services («H32505»)

Develop digital & sustainable business models: Design innovative products/services using practical methods to meet customer needs and position your business competitively and sustainably.
Duration 2 days
Price 1'800.–
Please note:  This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course information This course is held in cooperation with Haufe Akademie. For the purpose of conducting the course, the participants' data will be transmitted there and processed there under their own responsibility. Please take note of the relevant Privacy notice.
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Course facts

  • Developing practical solutions for the successful development of digital, sustainable product business models within the company
  • Positioning as a future-oriented and responsible company by focusing on sustainability and the use of digital solutions
  • Understanding and using the right digital business model development tools for your company
  • Managing the entire business model development process from product idea to implementation and marketing
  • Addressing customers more individually and responding better to their wishes through the use of digital technologies and the integration of sustainability aspects
  • Gaining a practical overview of business model methods and tools, with concrete work aids and valuable tips for implementation in day-to-day work

1 Trends and future opportunities of digitisation

  • Identification and analysis of megatrends and technology trends
  • Best practices for sustainable digital products and their future relevance
  • Managing digital change in the organisation, cultural change in the workplace
  • Digital service offerings, use of artificial intelligence

2 Sustainability as a success factor for digital products and services

  • Integrating sustainability into existing and new business models
  • Strategies for communicating and positioning sustainable products and services

3 Develop digital business models systematically

  • Generate and select/prioritise ideas for digitised products and services
  • Ensure customer focus with modern methods, e.g. design thinking, open innovation
  • Proven steps to a successful digital business model, e.g. 4 W's model, Blue Ocean
  • Combination of business models with a focus on sustainability

4 Develop, implement and commercialise business models

  • Visualise the business model using the Digital Business Transformation Canvas
  • Iterative implementation process with test and re-design phases
  • Disruptive digital sustainable business models
  • Successful marketing of digital offerings

5 Hands-on workshop «Digital and sustainable»

  • Application and transfer of content into practice
  • Development of concrete practical solutions

Keynote speeches supplemented by group work, case studies, moderated exchange of experiences, best practices. Interactive practical workshop for immediate implementation.

This course is aimed at professionals and managers in product management, marketing, sales, business development and product development.

There are no formal prerequisites for this course.

We recommend booking at least 14 days before the seminar date so that you can receive any documents by post in good time.

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