Course
Marketing automation and AI implementation («MAAUTO»)
Marketing and sales managers need to know exactly where prospects are in the customer journey. AI and marketing automation make this work easier and promote a targeted customer approach.
Duration
1 day
Price
850.–
Course facts
- Becoming familiar with key marketing automation, functions and systems
- Understanding the benefits of AI and marketing automation
- Developing a marketing automation strategy for your own business
- Learning tips and procedures for evaluating and implementing such software
- Overview: Marketing automation platforms and key AI features
- Workshop: Finding AI and automation potential for your business
- How to implement marketing automation and AI correctly?
- Workshop: Planning your own strategy
- Using ChatGPT, Zapier & Co. for true hyper-personalization
- Tips and techniques for tool evaluation and implementation
This course is aimed at people who want to use the potential of data with AI and automation for their business.
It is suitable for, but not limited to, people in the following roles:
- Marketing managers
- Sales managers
- Online marketing managers
- Marketing specialists
There are no formal prerequisites for this course. What is recommended is an interest in the progress of digitalisation, especially with AI and automation.
Please bring your own laptop with you.
You can use it to store what you have seen and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.