Social Media in Marketing & Communication («SMC»)

• Evaluating each channel in terms of its ability to meet corporate communication objectives and the content it is suitable for
• Developing a social media strategy that fits with, supports and extends your organisation's marketing and communications strategy
• Planning, implementing and executing a social media strategy
• Acting as a competent dialogue partner in collaboration with external partners and consultants

Get to know the benefits of platforms such as Facebook, Instagram, LinkedIn, Blogs, YouTube or Google+ for personal and professional needs. They learn to judge social media concepts and become familiar with the mechanisms and dialogue in social media.

1 Introduction and basics

• Current media landscape
• Facts and figures
• Opportunities and risks for companies
• Fields of application (PR, marketing, market research, HR, sales and customer service)
• SME or Group? B2B or B2C? Are there any differences?

2 Platforms and their benefits for marketing and communication

• Facebook
• Instagram
• LinkedIn
• Corporate Blog
• Other platforms like Google+, YouTube, Flickr, Pinterest etc.

3 Strategy 2.0

• Tasks of the «Social Media Manager»
• Initial situation (social media in corporate and marketing communications)
• Goals and target groups
• Selection of channels (which platform is suitable for which purpose)
• Budget / resource / scheduling
• Performance review

Component of the following courses

• Social Media Marketing Starter Kit («SOMEKI»)

This course is aimed at social media officers, managers, and practitioners who want to introduce, expand and organize social media in their companies. This course is about strategic planning and integration into the company's marketing concept.

You hold a Facebook account and have first experiences with Instagram, LinkedIn, blogs, YouTube or Google+.

Please bring your own laptop.

You can use it to store what you see and learn directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.