Course
digicode: TIKUNT
TikTok Marketing for Businesses: Strategy, Content, and Ads
Course facts
Download as PDF- Setting up a professional TikTok Business profile
- Creating professional videos for TikTok
- Learning how to build a follower base from scratch on TikTok
- Developing and optimizing content for the TikTok algorithm
- Using trends, sounds, and formats strategically
- Increasing views with TikTok Duets
- Understanding what TikTok engagement hacking is
- Designing a personal profile optimized for TikTok engagement
- Optimizing your bio and profile photo
- Understanding how TikTok differs from other platforms
- Analyzing and optimizing performance with TikTok Analytics
TikTok is the world’s fastest-growing social media platform, with around 800 million monthly active users (more popular than Instagram). It’s also the only place where new users can go viral overnight. In other words, it’s a marketing opportunity you shouldn’t shy away from. Whether you want to boost your personal profile or generate revenue for your business, TikTok is the right platform for the job.
1 TikTok Basics
- Introduction to TikTok for Businesses
- Target audience and understanding the platform
- How TikTok differs from other platforms
- Setting up a business account
- Optimizing your profile
2 Content & Strategy
- Building a follower base
- Developing a content strategy
- Using trends, sounds, and challenges
- Timing and publishing strategy
3 Video Creation
- Creating videos with a smartphone
- Using the TikTok Editor
- Creative formats and storytelling
4 Growth & Reach
- Increasing engagement
- Driving traffic to your website and other channels
- Scaling content
5 TikTok Ads & Analytics
- Introduction to TikTok Ads
- Measuring performance with TikTok Analytics
- Optimizing content
This course is structured as a workshop and includes hands-on exercises with various case studies.
This course is aimed at:
- Marketing and communications managers
- Entrepreneurs and self-employed individuals
- Social media managers
- Content creators
- Startups and SMEs
- People who want to use TikTok for marketing
Basic knowledge of various social media platforms is required. We recommend downloading the app in advance.
Please also bring your laptop and smartphone with you.
Please bring your own laptop.
You can store what you have learned and shown directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after course registration.