Course
PME
Performance Marketing Essentials («PME»)
This workshop equips marketing professionals to achieve measurable success with AI-supported performance marketing. You will learn strategy, SEO, Google, Meta and LinkedIn ads from scratch - hands-on and immediately implementable.
Duration
1 day
Price
850.–
Course documents
Digicomp digital courseware
Course facts
- Understanding the performance marketing essentials
- Using AI tools for strategy and SEO
- Campaign setup and AI tools in Google, Meta and LinkedIn
- Targeted analytics and tracking
1 Performance marketing basics
- What is performance marketing?
- Funnel thinking and performance measurement
- Use of AI in performance marketing
2 SEO with AI
- Basics of organic search and modern ranking factors
- Keyword analyses: tools, technical testing and optimization
3 Google Ads
- Campaign structure and AI features (Performance Max)
- Keyword match types and ad texts
- Creating a search campaign
4 Meta ads and LinkedIn ads
- Campaign planning and setup
- A/B testing with ad variants
5 Analytics & tracking
- Use of Google Analytics and conversion pixels
- Where can I find what in Google Analytics 4?
6 Strategy conclusion
- How do I use these tools appropriately?
- Short inputs with best practices and live demos
- Hands-on exercises in small groups
- Interactive Q&A sessions and case studies
- Entry-level marketing professionals who want to learn AI-supported performance strategies
- Managing directors and marketing managers of SMEs who want to learn how to promote their business
- Social media managers who want to better understand ads
You already have access to the following accounts:
Please bring your own laptop and make sure that you have an active ChatGPT Plus license for the course day.
You can use it to save what you have been shown and learned directly in your environment and use it immediately for your daily work in the company.
If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.