Course
digicode: OCRASH
Online Marketing Crash Course: A Concise Introduction to Digital Marketing
Course facts
Download as PDF- Gaining a comprehensive and concise overview of online marketing
- Learning about the most important online marketing channels and strategies
- Identifying which measures make sense for your business
- Avoiding common mistakes and wasted budget
- Developing practical examples, checklists, and specific tips
- Analyzing your own website and develop optimization recommendations
- Exploring numerous real-world case studies, ideas, inspiration, tools, and tips for your daily work
1 The Website as the Core
- Success Factors for Modern Websites
- Relevance to Digital Marketing
- Website Audit with Specific Optimization Tips
- Avoiding Common Mistakes
- Relevance and Optimization for AI Search
2 Content Marketing
- Getting to Know Video, Text, Audio, and Image Content
- Using Content Marketing Strategically
- Creating and Improving Content Marketing with the Help of AI
3 Blog Marketing
- The Blog as a Marketing Tool
- When Blogging Makes Sense
- Helpful Tools to Get Started
4 Newsletter Marketing
- Basics and Applications
- Content, Design, and Key Metrics
- Getting to Know Popular Newsletter Tools
5 Search Engine Marketing
- SEO, GEO, and SEM Basics
- Checking Your Own Visibility
- Deriving Initial Optimization Steps for Your Website
6 Online Advertising
- Google Ads
- Social Media Advertising
- Overview of Advertising Options
7 Social Media Marketing
- Platform Overview
- Strategy Development
- Selecting the Right Channels
8 Webinars
- Lead Generation with Webinars
- Optimizing Your Online Presence
9 Practical Examples & Tips
- Tools and Inspiration
- Best Practices
The course combines concise theory with practical examples and hands-on exercises. You'll receive tips you can put into practice right away, analyze your own challenges, and develop initial approaches for your online marketing strategy.
- Beginners in online marketing
- Marketing professionals with little online experience
- Entrepreneurs and self-employed individuals
- People who want to get a quick overview
Interest in online marketing is required.
Please bring your own laptop.
You can use it to save what you see and learn directly to your own system and immediately apply it to your daily work at the company. If you don’t have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.