Course
digicode: XINLIN
LinkedIn for Businesses: Strategy, Content, and Lead Generation
Course facts
Download as PDF- Developing a LinkedIn strategy, including an implementation plan
- Optimizing the LinkedIn business profile with the right keywords
- Using employee-generated content (EGC)
- Creating high-performing LinkedIn posts
- Planning and analyzing paid LinkedIn campaigns
- Increasing efficiency with AI tools
- Using LinkedIn for lead generation and brand positioning
1 Introduction to LinkedIn
- What can LinkedIn be used for?
- How can I set up and optimize a LinkedIn profile?
- What information should a LinkedIn profile include, and how do I enter this information?
2 LinkedIn Basics for Businesses
- Developing a LinkedIn Strategy
- AI as strategic support
- Analyzing real-world examples of successful LinkedIn business profiles
- Developing an implementation plan for the LinkedIn strategy
3 Communication with LinkedIn
- External and internal communication
- Creating an editorial calendar for LinkedIn posts
- Scheduling and publishing posts
- Using AI in communication
4 Employee-Generated Content (EGC)
- Basics of an EGC strategy
- Using employees as brand ambassadors
- Defining and measuring KPIs
5 Paid campaigns with LinkedIn
- Getting to know LinkedIn Lead Forms
- LinkedIn Ads options
- Tips, tricks, tools, and AI for high-performing campaigns
6 Additional LinkedIn Features
- Events
- Groups
- Additional features and use cases
The course is interactive and combines compact theory with practical exercises. You’ll work on real-world examples, share experiences, and apply what you’ve learned directly to your business.
There’s a strong focus on discussions, sharing experiences, and collaborative problem-solving to create an interactive learning environment.
This course is aimed at:
- Marketing and communications professionals
- Social media managers
- Entrepreneurs and self-employed individuals
- HR and employer branding professionals
- Beginners in LinkedIn marketing
Access to your company's LinkedIn profile and first experience with posts are required.
Please bring your own laptop.
You can store what you have learned and shown directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after course registration.