Course
digicode: SEO2
SEO/GEO for Advanced Users
Course facts
Download as PDF- Deepening knowledge of search engine optimization
- Deepening knowledge of AI tools and AI assistants and their optimal integration into SEO and GEO projects
- Understanding Google updates and their benefits for SEO development
- Understanding tactics in practical application
- Budgeting and planning advanced SEO projects
- Understanding AI search and related website optimization
- Planning and execution in combination with advanced digital marketing
- Measuring and monitoring (KPIs in SEO)
- Gaining insights into related disciplines such as search engine marketing (SEM) and web analytics to identify and effectively leverage synergies
- Understanding how to stay up to date
1 Important Information About Google Updates
- Content vs. Technology: What Changes Should I Be Aware Of?
- User Signals
- B.E.R.T., Dwell Time
- Advances in AI Search
2 Structured Data
- Introduction, Use Cases, Tools, and Testing
- What Is schema.org?
- Pitfalls, tips
- Voice search and its impact
3 Search engine optimization with AI
- Getting to know tools that can support SEO
- Optimization using these tools
- Specific text use cases for SEO measures on your own website
4 GEO measures
- Learning the basics of GEO
- Understanding the differences between SEO and GEO
- Specific GEO optimization measures for your own website
5 Google Search Console
- Getting to know the most important settings and reports
- Analyzing practical use cases for your own website
- Specific tips and tricks for application
6 Seobility / Sistrix / Tools
- Tools: which ones are needed, how do they work
- Competitive keyword ranking
- Useful AI features for SEO tools
- Strategies and tactics
7 SEO as a project
- Budgeting and project management
- Continuous improvement through an SEO phase plan
- Project monitoring using key performance indicators (KPIs)
8 Overview of search engine marketing (SEM) and web analytics
Impulse parts, practical applications, breakout sessions / individual work as well as group work
This course is aimed at marketing managers, small and medium-sized entrepreneurs, webmasters and agency owners, sales managers and independent professionals.
- Having your own website where you can apply what you have learned and other analysis tools is an advantage
- Attendance of the following course or equivalent knowledge:
Please bring your own laptop
You can use it to save what you have been shown and learned directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.