Course
digicode: PME
Performance Marketing Essentials: Planning and Optimizing AI-Powered Campaigns
Learn how to achieve measurable results with AI-powered performance marketing. In this hands-on workshop, you’ll develop strategies, design campaigns, and optimize SEO, Google Ads, Meta Ads, and LinkedIn Ads using data-driven approaches.
Duration
1 day
Price
850.–
Course documents
Digital digicomp courseware
Course facts
Download as PDF- Understanding the basics of performance marketing
- Using AI tools for strategy and SEO/GEO
- Planning and creating campaigns on Google, Meta, and LinkedIn
- Understanding AI features on Google, Meta, and LinkedIn
- Using analytics and tracking for optimization
- Developing a data-driven marketing strategy
1 Performance Marketing Basics
- What is Performance Marketing?
- Funnel Thinking and Customer Journey
- The use of AI in Performance Marketing
2 SEO/GEO with AI
- Basics of Organic Search and Modern Ranking Factors
- Keyword Analysis and SEO Strategy
- Using AI Tools for Content and SEO/GEO Optimization
3 Google Ads
- Campaign Structure and Campaign Types
- Performance Max and AI Features
- Creating a Search Campaign
4 Meta Ads and LinkedIn Ads
- Campaign Planning and Setup
- Target audience strategy
- Ad formats and campaign structure
- A/B testing and performance optimization
5 Analytics & Tracking
- Introduction to Google Analytics 4
- Conversion tracking and pixels
- Performance analysis and optimization
6 Strategy & Implementation
- Developing a performance marketing strategy
- Selecting the right channels
- Budget planning and optimization
- Short inputs with best practices and live demos
- Hands-on exercises in small groups
- Interactive Q&A sessions and case studies
This course is aimed at:
- Beginners in marketing
- Marketing professionals at SME companies
- Social media managers
- Entrepreneurs and self-employed individuals
- People who want to use performance marketing with AI
- You have access to Google Ads, Meta Ads, and LinkedIn Ads
- Basic marketing knowledge is a plus
Please bring your own laptop.
This will allow you to save what you see and learn directly to your own system and immediately apply it to your daily work at the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.