Course

Cookieless: Campaign Targeting and Tracking without Cookies («COOKIE»)

Find out how you can implement targeted marketing campaigns without third-party cookies and use modern, data protection-compliant tracking and targeting methods.
Duration 1 day
Price 850.–
Course documents Digicomp digital course materials

Course facts

Key Learnings
  • Developing cookieless marketing strategies
  • Using modern tracking methods
  • Building first-party data strategies
  • Implementing data protection-compliant technologies
Content
In a time of transition to cookieless technologies, this course provides tried-and-tested approaches for data protection-compliant campaign management beyond Google.
Contents:
  • Data protection law basics
  • Alternatives to third-party cookies
  • Use of first-party data and server-side tracking
  • Case studies and best practices for digital marketing without cookies
Methodology & didactics

A combination of theory and practical exercises will enable you to develop directly applicable solutions. Discussions and case studies round off the course.

Target audience

Digital marketing managers, data analysts, CRM managers and anyone who wants to prepare for cookieless technologies.

Requirements

Basic knowledge of online marketing and tracking technologies is recommended.

Additional information

Please bring your own laptop.
You can use it to save what you have learnt and been shown directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.

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Choose your date

13
Aug
2025
Virtual Training
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
Oct
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
Oct
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
Oct
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
Next date
13
Aug
2025
Virtual Training
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.