Cookieless: Campaign Targeting and Tracking without Cookies («COOKIE»)

• Understanding the challenges and opportunities without cookies
• Getting to know the most important technologies and methods in cookieless tracking and targeting
• Using platform solutions such as Google Privacy Sandbox, Meta CAPI and Data Clean Rooms
• Using AI for segmentation, personalization and performance measurement
• Developing best practices for implementing solutions in your own campaigns

In a time of transition to cookieless technologies, this course provides tried-and-tested approaches for data protection-compliant campaign management beyond Google.

Topics:

• Data protection law basics (GDPR, revDSG, CCPA)
• Alternatives to third-party cookies: contextual targeting, server-side tracking, ID solutions
• Development of powerful first-party data strategies
• Use of data clean rooms, CDPs and AI for modelling, personalisation and attribution
• Best practices from Switzerland

A combination of theory and practical exercises will enable you to develop directly applicable solutions. Discussions and case studies round off the course.

Digital marketing managers, data analysts, CRM managers and anyone who wants to prepare for cookieless technologies.

Basic knowledge of online marketing and tracking technologies is recommended.

Please bring your own laptop.
You can use it to save what you have learnt and been shown directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.