Course
Digicomp Code PPM
Product Portfolio Management («PPM»)
Learn which methods you can use to integrate new products and services, implement product maintenance and development measures, and remove products from your portfolio.
Duration
2 days
Price
1'400.–
Please note:
This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course documents
Course script
Course facts
- Running through the relevant areas of responsibility in product portfolio management in a practical and action-oriented manner
- Identifying and assessing strategic success factors and potential, and deriving consequences for your own product range
- Analyzing a product and service portfolio and deriving strategic and operational options for action, for example in the form of product roadmaps
- Developing an overview of portfolio management methods and targeted use of these tools in practice
- Tasks and requirements of product portfolio management
- Tension between company – strategy – products
- Steps of strategy development
- From product to portfolio
- Product Lifecycle Management (PLM)
- Analyzing product portfolios
- Designing and editing the product portfolio
Are you:
- already working as a product manager,
- responsible for a product portfolio,
- significantly involved in the decision on product developments,
- active in the area of category management,
- a manager in the area of marketing, sales, supply chain,
- a brand manager or product line manager,
- entrepreneur or company founder,
- prospective product managers
and you want to acquire and deepen your knowledge of product portfolio management in a targeted and practice-oriented manner? Then this training course is just what you need.
There are no formal admission requirements. Initial practical experience in product management is an advantage.
Upon completion of the course, you will receive the «Product Portfolio Management» training certificate from SGO Business School.
This course is conducted together with our partner SGO Business School.