Product Portfolio Management («PPM»)

How can companies optimally manage their product portfolio? What are the strategies involved and how should product portfolio management be embedded in the organization? What methods can be used to integrate new products and services, to take measures for product maintenance and development, and to eliminate products from the product portfolio?

Answers to these and other questions in the area of product portfolio management are the focus of this seminar, as the targeted and systematic design and management of the product portfolio is an essential key to corporate success.

You will go through the relevant tasks of product portfolio management in a practical and action-oriented manner. You will identify and assess strategic success positions and potentials and derive consequences for your own product portfolio. You will analyze a product and service portfolio and derive strategic and operational options, for example in the form of product roadmaps. You will gain an overview of portfolio management methods and will be able to apply these tools in your practice.

Content:

• Tasks and requirements of product portfolio management
• Tension between company - strategy - products
• Steps of strategy development
• From product to portfolio
• Product Lifecycle Management (PLM)
• Analyzing product portfolios
• Designing and editing the product portfolio

Are you...

• already working as a product manager,
• responsible for a product portfolio,
• significantly involved in the decision on product developments,
• active in the area of category management,
• a manager in the area of marketing, sales, supply chain,
• a brand manager or product line manager,
• entrepreneur or company founder,
• prospective product managers

and you want to acquire and deepen your knowledge of product portfolio management in a targeted and practice-oriented manner? Then this advanced training is just the right thing for you.

There are no formal admission requirements. Initial practical experience in product management is an advantage.

Upon completion of the course, you will receive the «Product Portfolio Management» training certificate from SGO Business School.

This course is conducted together with our partner SGO Business School.