Course
Digicomp Code PKT2N
Product Marketing («PKT2N»)
Product marketing is the area of product management that supports and influences the life cycle of a product or product portfolio like no other area. Learn the basics in this course.
Duration
2 days
Price
1'400.–
Please note:
This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course documents
Course script
Course facts
- Developing and implementing marketing strategies and building a product brand
- Placing your own product successfully on the market
- Developing strategies to gain and defend market share, and continuously evaluating the status of sales success
- Deriving well-founded decisions for product development and marketing using the product life cycle and effective controlling
- Strategically estimating and evaluating the effects of your own decisions in product marketing on the entire product portfolio
- Customer needs and purchasing decision processes
- Neuromarketing
- Control variables in product marketing
- Creating a marketing plan
- Situation analysis and marketing strategies
- Marketing mix
This course is aimed at product managers and aspiring product managers who are significantly involved in product development, are responsible for a product portfolio and are responsible for marketing tasks within their company.
No special prior knowledge is required. Initial practical experience in product management is an advantage.
This module can be taken as an individual seminar or as the third module of the «CAS Product Management» training course. This course is conducted in cooperation with our partner SGO Business School.