Course
Digicomp Code PKT3N
Agile Product Development («PKT3N»)
Product development is a multifaceted process in which different divisions are involved: Acquiring customer needs, formulating product goals, checking the product for market suitability and preparing its market entry.
Duration
2 days
Price
1'400.–
Please note:
This is a reseller course and as such excluded from any discounts (excluding promo codes).
Course documents
Course script
Course facts
- Understanding agile product development as a project-oriented approach and going through all phases of this process, from the creation of a product idea to product launch
- Understanding the importance of different interest groups for product success
- Translating stakeholder goals into product requirements and recognising the iterative nature of product development
- Understanding communication and dealing with resistance as cultural success factors throughout the entire product development process
1 Product development process
- Sustainable added value in product development
- Idea management
- Agile product development
- Success factors in product development
2 Profile of requirements
- Stakeholder analysis
- Requirement determination / requirements engineering
- Prioritizing requirements
3 Product concept
- Agile vs. classical process models
- Product structure plan
- Cost planning
4 Product realization
- Cooperation with clients
- Teamwork
- Iterations and Releases
5 Product testing and launch
- Quality management
- Market entry / handover to the customer
- Diagnostics and control in the product development process
- Information and communication
This course is aimed at product managers and aspiring product managers who are significantly involved in product development, are responsible for a product portfolio and are responsible for marketing tasks within their company.
No special previous knowledge is expected. Initial practical experience in the field of product management is an advantage.
This course is conducted in cooperation with our partner SGO Business School.