Course

Storytelling and Positioning in a Digital World («STORYT»)

At a time when products and services hardly make a difference anymore, there is only one real differentiation: YOUR story! You and your brand are the players in the strong sales story that we develop in this course.
Duration 1 day
Price 850.–

Course facts

Key Learnings
  • Knowing how to sell products and services with a strong story
  • Combining information with emotion
  • Understanding how to construct a story to capture the interest of the target audience
  • Understanding how to develop your own stories to attract more customers
Content

Introduction

  • From the flickering of the campfire to the glow of the smartphone: Stories have been moving us through all epochs for thousands of years – how and why?
  • Find out how good stories are structured and how you use these structures for your story.

Chapter 1: How a good story begins

  • Why do you get up in the morning? Strong stories begin with strong motivation and a clear positioning.
  • Together we analyze the situation of your company and work out possible positions that will distinguish you from your competitors. You will learn how to start this process and how to carry it out independently.

Chapter 2

  • Who, how and why? In this way, you will work out exciting stories from your product, your service, and your brand.
  • Learn a simple method to develop interesting stories from the advantages of your company that you can use in marketing.

Chapter 3

  • Film, picture, text: How to convey your story convincingly
  • Consistency in text and image language
  • Structure of an article/post
  • Media: editorial vs. PR content

Chapter 4

  • From Social Media to websites to flyers, from phone acquisition to newspaper interviews
  • Using a few principles, you can quickly and easily customize stories for different channels
  • Conclusion
  • Tips, tricks, and recommendations on how you can deepen your storytelling skills yourself
Target audience

This course is targeted at Company Owners, Management, Marketing, and Sales, as well as self-employed persons and everyone who is interested in increasing the turnover of the company and its further development.

Requirements

Joy in the work you do or willingness to discover this joy by attending the workshop.

    Social Media in Marketing & Communication («SMC»)

    1 day
    • Basel, Berne, Geneva, Lausanne, Virtual Training, Zürich
    CHF
    850.–

    Writing skills for Social Media («SFSM»)

    1 day
    • Basel, Berne, Geneva, Lausanne, Virtual Training, Zürich
    CHF
    850.–
Additional information

Please bring your own laptop with you. 
You can use your laptop to store what you have seen and learned during the course and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.

Download

Questions

Any questions?
First name
Last name
Company optional
Email
Phone
I would like to book this course as a company course
First name
Last name
Company optional
Email
Phone
Number of participants
Desired course location
Start date (DD.MM.YYYY)
End date (DD.MM.YYYY)

Choose your date

28
Mar
2025
Geneva
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
9
May
2025
Lausanne
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
May
2025
Berne
German
Timetable
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
16
Jun
2025
Geneva
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
4
Jul
2025
Zürich
German
Timetable
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
4
Jul
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
4
Jul
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
28
Jul
2025
Lausanne
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
12
Sep
2025
Virtual Training
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
15
Sep
2025
Geneva
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
24
Oct
2025
Lausanne
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
28
Oct
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
28
Oct
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
28
Oct
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
1
Dec
2025
Geneva
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
3
Dec
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
3
Dec
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
3
Dec
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
Next date
28
Mar
2025
Geneva
French
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.