Neuromarketing with a Purpose («NEUROM»)

• What is neuromarketing and how do people “work”?
• Why do we buy what we buy and what does this have to do with our subconscious?
• The four approaches to the brain - lots of potential in everyday communication
• Price psychology – not all prices are the same
• Neuromarketing is the combination of different disciplines: marketing, communication, knowledge of human nature and science
• Emotions vs. numbers, data, facts – why your image brochure is probably “boring”
• Image and color worlds in communication – why certain images put off your customers on your website every day
• Sales texts on websites and in brochures: utilize the potential
• Performance vs. impact – what it's really about
• Communicating meaning – why the “why” changes so much

Special feature: Special topics of the participants can be addressed. If desired, the impact of your own website, for example, can be reviewed during the seminar (including recommendations for optimization measures). You can also bring your own flyers, brochures etc.

Combination of lecture, discussion and many practical examples

This course is aimed at specialists or managers, assistants in marketing, communication or sales and anyone who wants to communicate more effectively.

No special prior knowledge is required. Experience in sales, communication or marketing is an advantage.