Course
digicode: STORYT
Creating AI-generated texts that sell
Course facts
- Understanding why AI-generated marketing texts often don't work
- Applying the 7 criteria for successful marketing and sales texts
- Analyzing and optimizing existing text systematically with AI
- Using AI tools such as ChatGPT in a targeted manner for texts with personality
- Achieving a better response with existing content
AI tools for text creation are fast, inexpensive, and easy to use. With just a few clicks, they deliver professional texts.
But this is precisely where the problem lies: many of these AI-generated marketing and sales texts may sound appealing, but they do not trigger any action:
- Social media content generated with AI texts generates little response
- Websites generate few inquiries
- Sales documents do not bring in new customers
- Invitations to events remain unanswered
- Job advertisements do not generate applications
Why? Successful texts need more than structure, grammar, and spelling. They must be relevant, evoke emotions, and convey attitude.
In this course, you will learn what makes sales-promoting texts that actually deliver results.
This course focuses on the basics of effective texts, regardless of format or platform. You can apply what you learn to websites, social media, and job ads as well as blogs, sales brochures, or invitations to events.
Part 1: Why AI texts often fail in marketing and sales
We analyze typical AI texts from everyday business life and show:
- Why they sound professional but are ineffective
- What mistakes in thinking often occur when using AI tools
- Why «professional» does not automatically mean «convincing»
You will develop a clear understanding of why AI texts often sound professional in everyday business life but have no effect. You will learn to avoid errors in thinking so that AI tools such as ChatGPT not only deliver good wording but also convincing results.
Part 2: The 7 criteria for successful marketing and sales texts
The process can be used across all channels, regardless of whether you are creating texts for websites, social media, email, or sales.
You will learn the 7 key criteria that every successful text meets, regardless of whether it was created by humans or AI.
These criteria form:
- the basis for relevance
- the bridge between information and emotion
- the difference between just being read and generating action
In this course, we explain the criteria in a practical way, using examples of invitation texts, websites, job advertisements, and sales brochures.
Part 3: Practical section with analysis and optimization
Using the 7 criteria for successful texts, you will analyze your own content step by step.
You will recognize:
- why texts sound professional but do not trigger a response
- which elements are missing to get readers to take action
- why certain formulations sound good but do not work
You will revise your texts step by step, sharpen statements, add missing elements, and consistently align content for greater impact and action. In the process, you will learn how to use AI as a helpful tool.
- All-rounders with marketing responsibilities
- Marketing and communications managers who want to strengthen their copywriting skills
- Sales-related roles that also involve selling through written communication
- Initial (even limited) experience with AI tools for text creation
- Willingness to critically evaluate existing texts
- Interest in marketing and/or sales
Please bring your own laptop with you.
You work directly with your own texts and can immediately apply what you have learned in your everyday work. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.