Social Media Content with Adobe Express («ADOBEX»)

• Getting to know the extensive functions of Adobe Express
• Creating different types of social media content for Instagram, LinkedIn, Facebook, etc.
• Understanding and developing the possibilities of different workflows
• Planning and publishing projects for different social media channels

1 What is Adobe Express and what can I do with it?

• Use cases and key features for social media marketing
• How it differs from other Adobe products
• Desktop vs. mobile
• Licensing

2 Quick actions: Practical tools for everyday marketing

• Remove backgrounds
• Create QR codes
• Create collages
• Resize videos and images to fit
• Animate characters with speech
• Automatically add captions to videos
• Merge and convert documents

3 Creating branding for your posts

• Choosing colours and fonts
• Providing logos and design assets

4 Practical projects: Creating social media content

• Posts, reels, stories, banners, and videos made easy with Adobe Express
• Working with text, images, music and animation
• Import, edit and create your own templates

5 Managing social media projects, files, and libraries

• Create projects
• Use and manage libraries from Adobe Creative Cloud
• Integrate with other Adobe applications (Photoshop, InDesign, and Illustrator)

6 Working in teams: Sharing and collaborating on projects

• All in the same boat: collaboration scenarios
• Graphics, marketing and social media teams
• Creative minds and agencies

7 Exporting and publishing content

• Various content formats for social media posts
• Publishing directly to social media channels
• The scheduler for your publications

An informative, exemplary, and practice-oriented teaching sequence with many opportunities for participation and imitation.

You have no design or Adobe experience, but you want to create compelling visual content for your social media posts and campaigns.

You work in marketing or social media, or are otherwise involved in your organisation's social media campaigns.

Experience with Adobe Creative Cloud products is a plus, but not required.

You have either attended one of the following courses or have equivalent knowledge: 

Info about the room equipment
Our courses take place on Windows or Apple devices. On request, we will be happy to provide you with an Apple computer in Zurich, Bern and Basel. Please let us know in advance by sending an e-mail to info@digicomp.ch. You can also bring your own laptop.

For virtual participation, we recommend the use of an additional monitor (not just a laptop) so that you can fully follow and participate in the lesson. 

Adobe CC Software
The Adobe Creative Cloud Software will be fully available in the classrooms during the course. However, it is not possible to use the software via Digicomp licenses from home during the course.