Marketing automation and AI implementation («MAAUTO»)

• Overview: Marketing automation platforms and key AI features
• Workshop: Finding AI and automation potential for your business
• How to implement marketing automation and AI correctly?
• Workshop: Planning your own strategy
• Using ChatGPT, Zapier & Co. for true hyper-personalization
• Tips and techniques for tool evaluation and implementation

This course is aimed at people who want to use the potential of data with AI and automation for their business.

It is suitable for, but not limited to, people in the following roles:

• Marketing managers
• Sales managers
• Online marketing managers
• Marketing specialists

There are no formal prerequisites for this course. What is recommended is an interest in the progress of digitalisation, especially with AI and automation.

Please bring your own laptop with you. 
You can use it to store what you have seen and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.