Course

AI and Effective Use of SEO and SEM in Digital Marketing («AINDIG»)

Increase your online presence and reach more customers with effective SEO and SEM strategies. Learn how to optimize your website and run effective advertising campaigns on search engines.
Duration 1 day
Price 850.–
Course documents Digital Courseware (PDF)
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Course facts

Key Learnings
  • Gaining a deep understanding of SEO, SEM, and the role of AI in these areas
  • Learning how to effectively use AI tools and techniques to optimize websites for better search engine rankings
  • Using AI effectively to achieve marketing goals for SEO and SEM
Content
  • Introduction to SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in times of AI
  • Optimizing websites for better search engine rankings using AI
  • Using effective AI tools for SEO and SEM
  • Practical exercises and case studies
  • Q&A

Component of the following courses

  • AI and Effective Use of SEO and SEM in Digital Marketing
Methodology & didactics

Instructor-led training with online elements, hands-on exercises, and numerous examples

Target audience

This course is aimed at marketing professionals and managers in B2B organizations.

Requirements

Specific knowledge of artificial intelligence is not required. Experience with SEO and digital marketing is an advantage.

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Download course details as PDF

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Choose your date

7
May
2025
Zürich
German
Timetable
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
7
May
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
7
May
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
Aug
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
Aug
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
21
Aug
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
3
Oct
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
3
Oct
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
3
Oct
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
1
Dec
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
1
Dec
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
1
Dec
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
Next date
7
May
2025
Zürich
German
Timetable
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.
If you register now, this course is guaranteed to take place!
CHF 850.-
exkl. 8.1% Mwst.

Lernen Sie Ihre Trainer kennen

Roger Basler
Trainer
Roger Basler is a business economist FH and «enterprise architect». In this role, he manages, accompanies and invests in startups that are active in t...