Workshop
digicode: GO3
Google Ads Advanced: Optimizing and Automating Campaigns
Optimize your existing Google Ads campaigns and boost your performance. In this hands-on workshop, learn about the key optimization strategies, improve your click-through rate and conversion rate, and use your advertising budget more efficiently.
Duration
1 day
Price
850.–
Course documents
Digital handouts
Course facts
Download as PDF- Identifying the key optimization levers for your Google Ads account
- Analyzing and optimizing existing Google Ads campaigns
- Learning tips and tricks for campaign optimization
- Improving keywords, ads, and landing pages
- Exploring options for automating processes
- Deepening your knowledge of web analytics and conversion tracking
- Using remarketing campaigns strategically
- Optimizing Performance Max, Demand Gen, and AI Max for Search
- Using AI tools effectively as optimization levers
1 Review: Google Ads Basics
- Key campaign settings
- Important key performance indicators (KPIs) for evaluating and optimizing Google Ads campaigns
- Overview of campaign types: Search, Performance Max, Demand Gen, AI Max for Search, Display, Shopping, YouTube
2 Strategy and Objectives
- Developing strategies for Google Ads campaigns
- Defining and measuring KPIs
- Creating a list of optimization measures
3 Optimizing Campaigns
- Analyzing campaign weaknesses
- Keyword optimization
- Ad copy optimization
- Landing page review
- Optimizing Performance Max: Asset Groups, Audience Signals, Channel Reporting, Brand and Account Exclusions
- Optimizing Demand Gen: Audiences and creatives
- Optimizing AI Max for Search: Maintaining control and leveraging levers
- Bidding strategies and budget optimization
- Automated reports
4 AI tools in the optimization workflow
- AI-powered analysis of campaign data
- Generate and test ad copy and asset variations with AI
- Prepare briefings and reports with AI
- Where AI helps and where it hinders
5 Conversion Tracking
- Learn about Google Ads conversion tracking
- Define custom conversions for Google Ads campaigns
- Understand Enhanced Conversions and Consent Mode v2
- Measure and optimize conversion rates (via GA4 and/or Google Tag Manager - GTM)
6 Remarketing
- Learn about remarketing strategies
- Create and analyze remarketing campaigns
7 Controlling and Reporting
- Reporting strategies
- Automated controlling options
This course is aimed at:
- Marketing and communications professionals
- Digital marketing specialists
- Online marketing managers
- Agencies with some experience in Google Ads
- Companies with existing Google Ads campaigns
The course is particularly well-suited for small to medium-sized campaigns with monthly budgets ranging from approximately CHF 300.– to CHF 1000.–.
- Initial experience with Google Ads
- Existing campaigns
- Access to a Google Ads account with active campaigns (mandatory)
Please bring your own laptop with you.
You can use your laptop to store what you have seen and learned during the course and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.