Course

Programmatic Advertising («PROAD»)

Immerse yourself in the world of programmatic advertising. Get to know advanced targeting, real-time bidding (RTB) and special formats such as programmatic audio and digital out of home (DOOH).
Duration 1 day
Price 850.–
Course documents Digicomp digital courseware

Course facts

Key Learnings
  • Using demand-side platforms (DSPs) efficiently
  • Developing targeted programmatic marketing campaigns
  • Applying RTB and advanced targeting
  • Integrating innovative advertising formats
Content

This course provides comprehensive knowledge of programmatic advertising.

  • Basics of programmatic buying
  • Real-Time Bidding (RTB)
  • Advanced targeting strategies
  • Integration of special formats such as programmatic audio and digital out-of-home (DOOH)
Methodology & didactics

This course combines theoretical input with practice-orientated exercises and case studies. You will benefit from a mixture of lectures, discussions and group work.

Target audience

Media buyers, marketing and advertising professionals and anyone who wants to deepen their knowledge of programmatic advertising.

Requirements

Experience in digital marketing and basic knowledge of programmatic advertising are required.

Additional information

Please bring your own laptop.
You can use it to save what you have learnt and been shown directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.
 

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Choose your date

27
Aug
2025
Virtual Training
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
26
Nov
2025
Zürich
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
26
Nov
2025
Berne
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
26
Nov
2025
Basel
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.
Next date
27
Aug
2025
Virtual Training
German
Timetable
CHF 850.-
exkl. 8.1% Mwst.
CHF 850.-
exkl. 8.1% Mwst.