Programmatic Advertising («PROAD»)

This course provides comprehensive knowledge of programmatic advertising.

• Basics of programmatic buying
• Real-Time Bidding (RTB)
• Advanced targeting strategies
• Integration of special formats such as programmatic audio and digital out-of-home (DOOH)

This course combines theoretical input with practice-orientated exercises and case studies. You will benefit from a mixture of lectures, discussions and group work.

Media buyers, marketing and advertising professionals and anyone who wants to deepen their knowledge of programmatic advertising.

Experience in digital marketing and basic knowledge of programmatic advertising are required.

Please bring your own laptop.
You can use it to save what you have learnt and been shown directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.