Programmatic Advertising («PROAD»)

• Understanding of the market and technologies behind programmatic advertising
• Knowledge of the most important platforms (DSPs, SSPs, DMPs) and how they work
• Ability to implement best practices in real campaigns
• Developing strategies for measuring and optimizing programmatic campaigns
• Considering data protection regulations and effective use of first-party data

• Introduction to programmatic advertising and the most important booking models
• Overview of central technologies and platforms in programmatic advertising
• Use of programmatic in various media formats and data-based strategies
• Practical application with live demo and best practices from the field
• Current trends and developments such as AI, cookieless advertising and cross-channel approaches

This course combines theoretical input with practice-orientated exercises and case studies. You will benefit from a mixture of lectures, discussions and group work.

Media buyers, marketing and advertising professionals and anyone who wants to deepen their knowledge of programmatic advertising.

Experience in digital marketing and basic knowledge of programmatic advertising are required.

Please bring your own laptop.

You can use it to save what you have learnt and been shown directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.