Course
digicode: PAIDSM
Paid Social Media Advertising
Course facts
Download as PDF- Developing a paid social media strategy
- Understanding key KPIs and performance metrics
- Setting up campaigns in Meta Business Manager
- Using targeting, audiences, and remarketing
- Learning tips and tricks for high-performing campaigns throughout the customer journey
- Analyzing and optimizing campaigns
1 Basics of Paid Social Media Advertising
- Benefits and advantages of social media marketing campaigns
- Platform overview and differences
- Key Performance Indicators (KPIs) and measuring success
- Developing a social media campaign strategy
2 Budget Planning
- Planning your campaign budget
- Defining KPIs
- Using your budget efficiently
3 Meta Campaigns
- Getting to know Meta Business Manager
- Creating campaigns
- Understanding important settings
- Understanding the most important campaign settings
4 Audiences and Remarketing
- Custom audiences
- Lookalike audiences
- Remarketing campaigns
5 TikTok Campaigns
- Opportunities on TikTok
- Create campaigns
6 LinkedIn Campaigns
- LinkedIn Advertising opportunities
- Set up campaigns
7 Opportunities on other channels such as WhatsApp or Pinterest
- Supplement your advertising campaigns with these tools
8 Reporting and Controlling
- Analyze and optimize campaigns
- Create reports
- Learn about automated reporting and controlling options using additional tracking tools
The course combines compact theory with practical exercises. You will develop your own campaigns, analyze examples, and apply what you’ve learned directly to your business.
There is a strong emphasis on discussions, sharing experiences, and collaborative problem-solving to create an interactive learning environment.
This course is intended for:
- Marketing directors
- Marketing managers
- Digital marketing managers
- Social media managers
- Companies looking to use social media advertising
A solid understanding of social media is required. For preparation, we recommend taking the following courses:
Please bring your own laptop with you.
You can use it to store what you have seen and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.