In this course, you will learn how digital and physical channels can be optimally linked. You will learn how to effectively plan and manage omnichannel marketing campaigns to ensure a consistent customer journey. Topics include:
This course combines theoretical input with practice-orientated exercises and case studies. You will benefit from a mixture of lectures, discussions and group work.
Marketing and communication specialists, digital marketing managers, CRM managers and anyone who wants to expand their omnichannel expertise.
Initial experience in digital marketing and basic knowledge of campaign management are recommended.
Please bring your own laptop.
You can use it to save what you have learnt and been shown directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.