Course
digicode: GO2
Google Ads Basics: Planning and Running Successful Campaigns
Learn about the many advertising options offered by Google Ads and reach your target audience at the right time and in the right place. After the course, you’ll understand how to use Google Ads, plan campaigns, & efficiently achieve your marketing goals.
Duration
1 day
Price
850.–
Course documents
Digital Handouts
Adwords account
An own Google Adwords account is required. Please create one before the course.
Course facts
Download as PDF- Understanding the key fundamentals of Google Ads and its ad formats
- Recognizing the benefits of Google Ads for your organization
- Integrating Google Ads into existing marketing channels
- Learning the best step-by-step approach for creating your first campaigns
- Understanding the basics of conversion tracking and performance measurement
- Using AI tools effectively to assist with setup and optimization
1 Introduction and Basics
- How search engines work
- Overview of major search engines
- Introduction to the Google Ads advertising system
- Understanding auctions, ad rank, and quality score
2 Advertising Options with Google Ads
- Ads on Google Search
- AI Max for Search
- Performance Max as a multi-channel campaign type
- Demand Gen for visual reach
- Google Display Network
- Google Shopping
- YouTube advertising
3 Campaign Planning and Implementation
- Keyword research with practical examples
- Campaign structure and setup
- Keywords and ad copy
- Understanding AI assets and automatically generated assets
- Best practices for Performance Max setup
- Best practices for AI Max for Search
- Asset extensions (sitelinks, callouts, snippets)
- Strategies and objectives
4 AI Tools as Support
- Applications of AI tools in the Google Ads workflow
- Preparing keyword ideas, clusters, and ad copy with AI
- Limitations of AI tools in an advertising context
5 Performance Measurement and Optimization
- Setting up conversion tracking
- Analyzing and optimizing campaigns
- Introduction to Google Analytics and Looker Studio
This course is aimed at:
- Marketing and communications professionals
- Digital marketing specialists
- Online marketing managers
- Entrepreneurs and website owners
- Beginners in Google Ads
- Access to a Google Ads account (please create one beforehand)
- A basic understanding of digital marketing is helpful
Please bring your own laptop.
You can use your laptop to store what you have seen and learned during the course and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.