Facebook Advertising («FABOOK»)

• Understanding which Facebook Ads strategies best support your business goals
• Setting up the Facebook Ad Manager correctly
• Understanding how to set up a Facebook campaign
• Understanding the options when selecting audiences
• Understanding which formats perform well in which context
• Measuring, evaluating and optimising the success of a campaign
• Understanding what additional options are available

Metaverse is on everyone's lips and Facebook's potential is growing year by year. The number of active users is approaching the 3 billion mark in 2022. Best prospects for companies to reach as many users as never before.

• Introduction to the different advertising formats
• How does the Facebook Ad Auction work? (PMDs and IOs as buying channels are not treated)
• Facebook advertising strategies
• Set up an advertising account on Facebook
• The ad manager at a glance
• What ad levels are there and where do I adjust what? 
• Create target groups: Core Audience, Custom Audience, and Lookalike Audience
• Use Facebook pixels to optimize campaigns and create target groups
• Create advertising campaigns
• Why should I use split testing and how do I do it?
• Audience Network: Extending the reach of the Facebook campaign
• How do I switch my Facebook ads to Instagram and what do I need to keep in mind?
• Key metrics to measure and optimize advertising campaigns
• Facebook insights and campaign controlling
• Q&A

This course is targeted at employees from companies who have never created an advertising campaign before, as well as people who have already had their first experience with Facebook and now want to know whether you have applied the correct strategy when placing Facebook advertisements for your company. This course is also aimed at people who want to use Facebook to boost their sales, increase brand awareness, get more traffic to your website or reach as many people as possible with your message.

You have basic knowledge of Facebook (Pages, Groups, Posts, Events etc.), see following course. An own Facebook company account and a credit card are necessary to set up the advertising manager. We also recommend that you have an advertising budget of at least CHF 100 so that we can jointly set up a campaign for your company during the course.

Please bring your own laptop. 
You can use it to store what you have seen and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. After registering for the course, please contact info@digicomp.ch.