LinkedIn Marketing for Beginners («XINLIN»)

1 LinkedIn introduction

• What can LinkedIn be used for?
• How can I set up and optimize a LinkedIn profile?
• What information should the LinkedIn profile contain and how do I capture this information?

2 LinkedIn basics for companies

• AI as strategic support
• Study and compare practical examples of successful LinkedIn company profiles
• LinkedIn strategy formulation
• Develop implementation plan for LinkedIn strategy

3 External and internal communication with LinkedIn

• Define external and internal corporate communications for successful and targeted communication with all target groups
• Create editorial plan for LinkedIn posts and create feedposts
• Using AI in external and internal communications

4 Employee-Generated Content (EGC)

• The most important foundations of an EGC strategy
• Defining and measuring KPIs for EGC campaigns

5 Paid campaigns with LinkedIn

• Get to know lead forms from LinkedIn
• Paid campaign opportunities from LinkedIn
• Tips, Tricks, Tools and AI for high-performing campaigns

6 Events, groups and other functions

The course is designed to be interactive to ensure effective knowledge transfer and practical application. In addition to theoretical concepts, there will be numerous hands-on exercises to give participants the opportunity to directly apply what they have learned.

There is a strong emphasis on discussion, sharing of experiences and collaborative problem solving to create an interactive learning environment.

This course is aimed at people who want to take on communication and marketing tasks in the field of social media operationally and use the corresponding tools professionally.

Basic social media skills and access to your company's LinkedIn profile are required. In addition, completion of one of the following courses or equivalent knowledge is required:

COURSE
Social Media Marketing Starter Kit («SOMEKI»)
3 days
• Basel, Bern, Zürich, Genève, Lausanne, Virtual Training, Zürich
CHF
1'800.–
Learn more
COURSE
Social Media in Marketing & Communication («SMC»)
1 day
• Basel, Berne, Geneva, Lausanne, Virtual Training, Zürich
CHF
850.–
Learn more

Please bring your own laptop.
You can store what you have learned and shown directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after course registration.