Course
digicode: INSTAB
Instagram for Business
Course facts
Download as PDF- Setting up a professional Instagram Business account
- Understanding the differences between posts, reels, and stories
- Developing an Instagram content strategy
- Planning and creating Instagram campaigns
- Analyzing and optimizing accounts and content
- Using Instagram to increase reach and build your customer base
1 Introduction and Basics of Instagram
- What is Instagram?
- The Role of Instagram in the Marketing Mix
- What sets Instagram apart from other social media platforms?
- Goals and applications
2 Setting up an Instagram account
- Setting up an Instagram Business Account
- Important settings
- Defining an internal Instagram strategy
3 Advertising options on Instagram
- Getting to know Meta Business Suite
- Using Meta Ads Manager
- Developing and implementing a campaign structure
4 Creating Instagram posts
- Image and video posts
- Tips and tricks for editing and preparing Instagram posts
5 Creating Instagram Reels
- Basics of Reels
- Creating your own Reels
6 Creating Instagram Stories
- Basics of stories
- Tips and tricks for stories
7 Editorial Planning
- Creating an editorial calendar
- Structuring content production
8 Community Management
- Interacting with the community
- Increasing engagement
- Shitstorm management
9 Analysis and Optimization
- Analysis tools
- Measuring performance
- Optimizing content
The course combines compact theory with hands-on exercises. You’ll develop your own Instagram strategy, create content, and apply what you’ve learned directly to your business.
This course is aimed at:
- Marketing and communications managers
- Social media managers
- Product managers
- Agencies
- Companies that want to use Instagram professionally
Experience in marketing, particularly in digital marketing, is required. We recommend taking the course below or having equivalent knowledge.
Please set up a Meta Business Account before the course begins so that you can take full advantage of the course. Please note that it may take up to 48 hours for Meta to activate your account.
Please bring your own laptop.
You can store what you have learned and shown directly on your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after course registration.