Course
digicode: VIDMAR
Video in Marketing: A Beginner's Course for SMEs and All-Rounders
Course facts
Download as PDF- Understanding the fundamentals of video production
- Planning and creating your own video formats
- Importing and organizing video footage
- Cutting, trimming, and merging clips, as well as adding transitions
- Adding titles, subtitles, logos, music, and sound effects
- Optimizing color, exposure, and audio
- Exporting videos for various channels
- Gaining an overview of common video tools
Your bonus: Personal guidance and one-on-one coaching
Benefit from a unique combination of course and personal learning support. After the first two days of the course, you’ll work through your own video project step by step with two one-on-one coaching sessions, receive personalized feedback, and then present your results to the group – this is how you’ll create your very first video for your business.
The course covers the following topics:
1 Fundamentals of Video Production
- Brainstorming and Storytelling
- Planning and workflow structure
- Shooting with a smartphone or camera
- Framing, Lighting, and Sound
2 Video Editing
- Importing and organizing media
- Basics of editing techniques
- Avoiding common mistakes in video editing
- Efficient workflows for video editing
- Overview of common video editing tools (advantages and disadvantages, areas of application)
3 Editing & Effects
- Trimming and merging
- Transitions and speed
- Titles, subtitles, captions, and logos
- Color correction and sound design
4 Export & Distribution
- Formats and resolutions
- Platform-specific requirements
- Publishing on social media and websites
5 Practical Project
- Create your own video
- Edit and optimize
- Presentation and feedback
Tools:
The course is demonstrated using Adobe Premiere Pro. However, the fundamentals, workflows, and editing techniques covered can be applied to many other programs.
You can therefore also work with the tool you’re already familiar with or the one used at your company, for example:
Video Editing Tool
- Adobe Premiere Pro (free trial available)
- CapCut
- Clipchamp
- DaVinci Resolve
- iMovie
- etc.
Possible Tools for Planning and Concept Development
- Microsoft Office (Word, Excel)
- OpenOffice (Writer, Calc)
- Google Docs and Sheets
- Miro or FigJam
Possible Recording Device
- Smartphone
- Personal camera (DSLR, DSLM, film camera)
Optional
- Personal logo (e.g., as .png, .ai, .svg, .eps)
- Personal CI/CD with color values and fonts
- Stock material or assets
- Music and sound
The focus is on the professional workflow and the solution, not on a single program.
Adobe Premiere Pro also offers a free trial and is ideal for putting the course content into practice.
The course combines brief theoretical inputs, demos, and hands-on exercises with your own video project. You’ll work on your own video step by step and receive regular feedback from the course instructor.
In addition, you’ll benefit from two individual one-on-one coaching sessions via Zoom, during which you’ll further develop your project, clarify any questions you may have, and receive targeted support. Small class sizes, peer feedback, and the exchange of best practices ensure optimal learning outcomes.
This course is intended for:
- Marketing and communications professionals
- Social media managers
- Content creators
- Employees of small businesses who want to create video content on their own
- Beginners and self-employed individuals
- Basic computer skills
- Ideally, your own device (laptop)
- Install your preferred video tool before the course begins
- Optional: your own video footage
For this course, it’s best to bring your own device so you can use your preferred tool right away during the two-day course. If necessary, check with your IT department to see which tools you’re allowed to use.
Please make sure you’ve installed your preferred video editing software before the course begins. Adobe Premiere Pro offers a free trial and is ideal for putting the course content into practice.
For virtual participation, we recommend using a second monitor so you can follow along with the exercises as effectively as possible.
Upon request, we can provide you with a computer in Zurich, Bern, and Basel. This is typically a Windows device. If you’d like, we’d be happy to provide you with an Apple computer – please let us know in advance. We can install Adobe Premiere Pro on this device for you. However, by the end of the 2-day course at the latest, you’ll also need your own device to work on your own project, please make sure you have one available.