Course
Digicomp Code H32503
UX Writing – Best User Journey on Websites, in Apps, etc. («H32503»)
Course facts
- Targeted use of UX texts to your advantage
- Learning how to always put the user first
- Knowing what matters in long and microcopy
- Quickly empathizing with customer needs
- Developing precise wording
- Creating a positive user experience
- Building trust and customer loyalty
- Knowing how to condense texts and where it is better to make a point
- Distinguishing texts from marketing and corporate communications
- Knowing how to better engage in dialogue with users
- Knowing how to use language to take users where they want to go
- Writing prompts and applying AI for all types of text
1 What makes UX writing unique – defining goals
- Selectivity and overlaps with marketing and corporate communications
- Assessing and categorizing the needs and expectations of your users
- Designing a positive user experience
- Creating an intuitive user experience
- Emotion vs. precision: When can there be more, when must there be less?
2 Text and graphics as a communicative unit
- The purpose of UX texts
- Layout, graphics, text – the holistic approach
- Writing is designing. Because graphics without text are never 100% precise
- Eye tracking
- Conveying values and emotions, creating recognition
3 Clearly stating what it's all about
- Precise copywriting for long and short copy
- Increase conversion and click rates with the right words
- Tone for precise user guidance – the trust-building guide
- Empty states: when users need to take action
- Error messages: when things go wrong on your site
- Conveying privacy: Because it's about the security and data of your users
4 Text work with empathy
- User-obsessed: Readers as the center of your universe
- Staying in dialogue with users
- Understanding and using ChatGPT & Co. as inspiration for copywriting
- Correctly labeling AI sources
- Designing accessible texts, click paths, and alternative texts
- Guaranteeing a positive user experience
- Looking right and left: Why market standards are important
Trainer input, presentations, group work with lots of exercises, best practice examples, visualization of good and bad examples, feedback and suggestions for improvement, discussion, exchange of experiences.
Depending on the trainer, the following tool will be used in the course: ChatGPT.
Please note:
In principle, you can participate in the course even if you do not have your own Open.ai account or ChatGPT account.
If you decide to create your own ChatGPT account (preferably before the seminar begins) in order to work with ChatGPT yourself during the event, you do so at your own risk and must accept the terms of use of the service (https://openai.com/policies/terms-of-use). If you use business email addresses, please discuss this with your data protection officers in advance. We recommend that you do not enter any personal data in ChatGPT.
This course is aimed at specialists and managers, particularly employees in the fields of user experience, customer experience, branding, marketing, copywriting, and text design. It is also suitable for copywriters who write copy for software and other applications, and designers who create texts in addition to graphics and illustrations.
There are no formal requirements for participation in this course.
To ensure that you receive any necessary documents by mail in good time, we recommend booking at least 14 days before the seminar date.