Course

AITOOL

AI Tool Workshop: Lead Form Automation («AITOOL»)

Learn how to set up simple marketing automations with Make.com and ChatGPT in just 4 hours. Together we will create initial workflows with Google Forms, Sheets, Slack and automated emails – step by step and no prior knowledge required.
Duration 0.5 days
Price 450.–
Course documents Digicomp digital courseware
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Course facts

  • Getting started with Make.com: understanding the platform, scenarios and modules
  • Building your own automations: from Google Forms to automated Slack or email output
  • Using the ChatGPT API for automated text creation
  • Understanding routing, data processing and output formats
  • Creating a functioning marketing automation in a practical way
1 Introduction to Marketing Automation
  • What is marketing automation?
  • Why is Make.com the perfect place to start?
  • Overview: Triggers, modules, scenarios, AI and data flows
2 Getting started with Make.com
  • The structure and navigation of the platform
  • The differences between triggers, actions and routers
  • Mini demo: Building your first simple automation
3 Google Forms as an entry point
  • The structure and design of a lead form
  • Connecting Google Forms with Make.com
  • Data transfer to Google Sheets
4 Routing and output destinations
  • Why routing? Different paths depending on the input
  • Using the router module in Make.com
  • Output to different sources
5 Integration of ChatGPT
  • What does the ChatGPT API do in a marketing context?
  • Prompt design for automatic texts (emails, responses, etc.)
  • Integrating generated content into the workflow
6 Text Finder and parsing
  • Introduction to text parsing and RegEx
  • Extracting content from forms or GPT responses
  • Preparation for structured further processing
7 Developing your own mini automation
  • Applying what you have learned in your own mini automation
  • Creative expansion of the existing flow
  • Feedback and individual support
8 Conclusion and outlook
  • Summary and best practices
  • Typical mistakes and how to avoid them
  • Outlook for further automation
  • Short inputs with best practices and live demos
  • Hands-on exercises in individual work, including the creation of your own marketing automation
  • Interactive Q&A sessions and case studies

This course is aimed at marketing professionals who recognise the potential of AI-supported marketing automation and want to finally know how to get started.

You already have access to the following accounts:

And have already gained some experience with ChatGPT.

Please bring your own laptop.
You can use it to save what you have been shown and learned directly in your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. Please contact info@digicomp.ch after registering for the course.

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