AI Day Workshop SEO: Using the Potential of AI in Digital Marketing («AINDIG»)

In this interactive workshop you will learn how to take your website and advertising campaigns to the next level with the help of Artificial Intelligence (AI).

Bring your own use cases, projects and questions and apply what you learn immediately:

• SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) in the age of AI
• Optimisation of websites for better search engine rankings using AI
• Application of effective AI tools for SEO and SEM
• Practical exercises and case studies
• Q&A

Component of the following courses

• AI and Effective Use of SEO and SEM in Digital Marketing

Participants work on their own projects and use cases in the workshop. Through sharing, discussion and collaborative problem solving, an interactive learning environment is created that encourages the transfer of practical experience.

This workshop is aimed at anyone who wants to optimise their SEO and SEM measures using AI. It is suitable for, but not limited to, people in the following roles:

• Marketing managers
• Small and medium business owners
• Webmasters and agency owners
• Sales managers
• Self-employed people

Specific knowledge of artificial intelligence is not required. Experience with SEO and digital marketing is an advantage.

Please bring your own laptop.
You can use it to save what you have been shown and learned directly to your environment and use it immediately for your daily work in the company. If you do not have a laptop, we can provide you with a computer. In this case, please contact info@digicomp.ch after registering for the course.