Course
digicode: LAYOUT
Layout & Design – Creating Professional Flyers and Brochures (Beginners)
Course facts
Download as PDF- Building layouts in a structured manner (format, grid, bleed, page logic)
- Professional use of typography (hierarchy, styles, readability)
- Placing and preparing images/graphics correctly for digital and print media (resolution, links)
- Creating multi-page documents efficiently (master pages, paragraph and character styles)
- Preparing and exporting media for various digital and print channels (color profiles (RGB/CMYK), bleed, PDF options)
- Design Fundamentals: Design rules for layouts, harmonious color palettes and typography, image selection and composition, use of shapes and lines, readability and hierarchy
- Typography & Layout Rules: Hierarchy, font selection, spacing, readability, styles (paragraph/character)
- Document structure (multi-page): Pages, master pages, consistent templates
- Working with text/images/graphics: Frames, linking/embedding, image placement, simple vector elements and pixel files
- Print export: PDF/X logic, print data check, handoff to the printer
- Print vs. Digital: Differences in resolution, color profiles, and export options; preparation for professional printers and optimized files for the web and social media
- Project work: You’ll work on marketing materials (flyers, brochures, presentations, and social media posts) using real-world examples. The trainers will help you with the implementation, provide feedback, and assist you in establishing an efficient workflow.
The course is informative, illustrative, and hands-on. Short theory sessions and demonstrations alternate with practical exercises.
On the first day, you’ll receive input on layout theory and how to use the software; you’ll apply what you’ve learned in short exercises, with examples serving as inspiration.
On the second day, the focus is on project implementation. In a workshop setting, you’ll create concrete layouts and designs under guidance. This mix of inspiration, instruction, and guided implementation has proven effective in similar courses.
This course is aimed at all-rounders and marketing managers in small and medium-sized enterprises (SMEs), administrative staff, as well as self-employed individuals and small business owners who want to design professional marketing materials.
It is suitable for people who manage social media channels or company websites on the side and need to independently create flyers, brochures, presentations, or digital assets. Career changers without a design background are also welcome.
If you want to prepare images professionally (retouching/cropping), the course «Images for Print, Web, and Social Media – Creation and Editing (Beginners)» is the perfect complement.
You have good computer skills. No prior experience with Affinity is required. A basic understanding of marketing and corporate communications is helpful. If possible, please bring your own laptop; otherwise, we will provide you with a device.
Please create a free account on Canva before the course and download Affinity by Canva onto your device.
Our courses are usually held on Windows devices. Upon request, we are happy to provide an Apple computer in Zurich, Bern, and Basel – please let us know in advance. Of course, you can also bring your own laptop. If you are participating virtually, we recommend using a second monitor so you can follow along with the exercises more easily.
Course materials will be provided to you during the course.